Head of FP&A, Croud
Global
£113-128k
+ Discretionary annual performance based incentive
More information about location
3+ days a week in office
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
£113-128k
+ Discretionary annual performance based incentive
More information about location
3+ days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Professional Qualification: Qualified Accountant (ACA, ACCA, CIMA, or international equivalent)
- Experience: 8+ years in Finance, including experience in Private Equity-backed environments
- Industry Context: Proven background in Digital Advertising or Media Agencies
- Global Exposure: Experience managing financial strategy or driving initiatives across a global footprint, predominantly the UK and US
- Systems & Automation: Track record of leveraging technology to automate reporting and manual processes; experience managing system upgrades
- Technical Mastery: Advanced financial modeling; high proficiency in modern CRM, ERP, and FP&A software stacks
What the job involves
- The Head of FP&A acts as a strategic Business Partner across the agency, working closely with the CFO to drive global initiatives and provide high-level Decision Support
- This role is responsible for the delivery of robust rolling forecasts, development of the annual budget, commercial pricing frameworks, and operational efficiency metrics
- You will lead a proactive function with a high amount of exposure within and outside the business that translates global data into actionable insights, predominantly across the UK and US markets
- Strategic Right-Hand: Work closely with the CFO to execute global initiatives, including M&A integration support, international market expansion, and capital allocation strategies
- Business Partner to the Business: Act as the primary financial partner to individual business units and departments, providing direct support to Department Heads to drive performance and accountability
- Strategic Advisory: Identify risks and opportunities within the global P&L and provide the CFO with data-driven recommendations to protect and grow EBITDA
- Enhancing MI: Develop and enhance Management Information packs to provide the agency with deeper, more granular insights into performance across different service lines and territories
- Automated Reporting: Leverage best-in-class tools to automate the delivery of regular reporting suites, reducing manual intervention and increasing speed to insight
- Standardised Dashboards: Create and maintain agency-wide dashboards that track ADR (Average Daily Rate), Gross Margin by Client, and Revenue per Head
- Budgeting & Rolling Forecasts: Lead the development of the annual budget and maintain the agency’s 12–18 month rolling forecast model to provide robust, data-driven projections
- Accuracy & Variance: Lead monthly P&L variance analysis for departments and business units, focusing on explaining commercial drivers and recommending corrective actions
- Global Scaling: Refine financial models required to support international growth, specifically scaling operations in the US market
- Utilisation & Realisation: Manage agency-wide reporting for staff utilization and realization. Translate operational metrics into commercial insights to assist in optimizing resource allocation
- Sales Operations Support: Manage global pipeline hygiene within the CRM to ensure data integrity and accurate revenue weighting for forecasts
- Expense Management: Assist in the management and forecasting of global operating expenses, ensuring spend is aligned with the agency's growth roadmap
- Technology Optimisation: Leverage best-in-class tools to automate workflows and aggressively reduce spreadsheet dependency across the global finance function
- Data Harmonisation: Continuously improve and automate data flows (CRM to Finance) to ensure a single source of truth across all agency business units
- Standardisation: Refine and implement consistent commercial workflows globally to ensure data integrity and audit-readiness for Private Equity requirements
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. Its proprietary technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by its "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams, allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position and remains well-regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$39.8m
LATE VC
Total funding: $39.8m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Co-Founder & Chief Strategy Officer)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(Co-Founder & Global CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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