Demand Generation Director, Valimail

• This is a high-impact role for a strategic yet hands-on marketing leader who thrives in a fast-paced, data-driven environment
• We are looking for someone with a strong background in enterprise marketing tactics, who can effectively engage and convert large, complex accounts while aligning closely with sales to support long-cycle enterprise deals
• The ideal candidate will be adept at running account-based marketing (ABM) programs, multi-channel campaigns, and event-driven enterprise pipeline strategies
• 10+ years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS or cybersecurity company
• Proven ability to develop and execute demand generation strategies that drive measurable pipeline and revenue impact
• Hands-on approach with the ability to both strategize and execute
• Expertise in Marketo, Salesforce, Google Ads, LinkedIn Ads, and ABM platforms (6sense, Demandbase, or similar)
• Strong understanding of ABX and account-based marketing tactics to engage target accounts effectively
• Data-driven mindset with a track record of optimizing campaigns based on analytics, KPIs, and funnel performance
• Excellent communication skills and ability to collaborate cross-functionally with sales, marketing, and operations teams

Desirable

• Valimail is seeking a Demand Generation Director to own and drive our pipeline growth strategy
• This role will play a critical part in capturing and converting leads into pipeline, ensuring marketing directly contributes to revenue
• Reporting to the VP of Marketing, this individual will design and execute a comprehensive demand generation strategy, leveraging a mix of digital marketing, account-based strategies, email marketing, paid advertising, and events
• They will also oversee our digital ad agency and collaborate closely with the SDR team to drive high-quality opportunities for sales
• Own and execute Valimail’s demand generation strategy, focusing on capturing, nurturing, and converting leads into pipeline
• Develop a robust email marketing strategy in Marketo to drive engagement and conversion
• Design and manage an ABX strategy in close collaboration with the SDR team to target key accounts effectively
• Oversee the creation of data-driven, multichannel campaigns (email, paid media, social media, SEO, events, partnerships) to build pipeline and accelerated deals through the funnel
• Lead event marketing strategy, including local industry events, ensuring alignment with overall demand generation goals
• Create and optimize landing pages and lead capture forms to drive conversions
• Develop processes for seamless lead handoff, tracking, and feedback loops to optimize campaign performance
• Analyze performance data to optimize campaign effectiveness and report on key demand generation metrics to senior leadership in partnership with our Revenue Operations team
• Align with sales to ensure marketing-driven pipeline meets revenue targets

• The application window for this role will close on May 2, 2025