Demand Generation Manager, Persona
$90-145k
Offers equity
Identity verification infrastructure solution
Job no longer available
Identity verification infrastructure solution
501-1000 employees
Job no longer available
$90-145k
Offers equity
501-1000 employees
Company mission
To humanize online identity by helping companies verify that their users are who they say they are.
Role
Who you are
- As our ideal candidate, you are data-driven, curious about the work around you, and have a “get it done” attitude
- You are familiar with leveraging digital and non-digital channels to drive pipeline creation and deliver best-in-class campaigns and experiences to our prospects and customers
- The ideal candidate will be confident in developing strategies, comfortable with a data-driven approach to execution, and have a creative and growth mindset
- 3+ years relevant work experience within B2B SaaS, with demonstrated success in creating and executing impact campaigns for targeted audiences
- A can-do and growth mindset. You are curious, comfortable with ambiguity, and ready to give and receive both constructive and positive feedback
- Proven ability in owning campaign programs from conception through execution (this includes planning, project management, and tactical execution)
- Excellent project management skills and strong attention to detail with the capability to work on multiple campaigns and priorities simultaneously
- Outstanding proactive communication skills and ability to problem solve with minimal guidance in a fast-paced, deadline-oriented, data-driven, and team-focused environment
- Understanding of KPIs and campaign performance metrics across marketing channels and can communicate performance to various cross-functional teams
- Strong analytical background and thrives in making data-driven decisions
- Experience with marketing tools and systems, Salesforce knowledge required; familiarity with Marketo a plus
What the job involves
- As Persona continues to scale our GTM operations, we are seeking a Demand Generation Manager to join the demand generation team. You will help Persona’s growth and will directly impact Persona’s long-term goals by working alongside various teams including, but not limited to, Sales, Product Marketing, and Customer Success
- Business growth through lead and MQL generation. You’ll drive successful campaigns that create high-quality MQLs that turn prospects into customers
- Marketing campaign growth. Launch campaigns targeted to our ideal customer profiles (ICPs) to drive demand creation and demand capture. You’ll determine the target audience, ideas, and messages to test and work with internal teams to build the audience list, messages, and assets needed to make these campaigns successful
- Digital and non-digital channel growth. Identify, implement, test,and measure campaigns across channels to drive growth. This will include but is not limited to paid social, display, SEM, programmatic, content syndication, 3rd party sponsorships, and strategic partnerships. You will work with cross-functional teams to set KPI and be responsible for tracking performance metrics
- Strong cross-functional relationships. Partner with product marketing, operations, sales, sales development, and customer success teams to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation. Partner with Revenue Operations to optimize and improve campaigns to grow the business
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded and themed to create custom-tailored flows for any use case.
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location and behavioural patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts.
An impressive partnership with MDT saw Persona enable credit unions to adjust their identity verification flows in real-time, strengthening fraud prevention. The company continues to attract funding which supports the scaling of its offerings and reach. In fact, in 2025, it reached a $2 billion valuation, which showcases the success it has had.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2025
$200m
SERIES D
Sep 2021
$150m
SERIES C
Total funding: $417.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company HQ
SoMa, San Francisco, CA
Leadership
Rick Song
(CEO & Co-founder)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO & Co-founder)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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