Senior Director of Digital Marketing & Web Strategy, SugarCRM
$190-210k
+ 15% Annual Bonus
Customer relationship management platform
Posted today
Customer relationship management platform
501-1000 employees
Posted today
$190-210k
+ 15% Annual Bonus
501-1000 employees
Company mission
To help marketing, sales and customer service teams achieve high-definition customer experiences by providing the CRM platform that makes the hard things easier.
Role
Who you are
- The ideal candidate is a strategic and hands-on digital marketing leader with deep expertise in B2B SaaS marketing, website strategy, paid media, conversion optimization, and digital campaign execution
- 15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing within B2B SaaS or technology organizations
- Proven experience leading website strategy, digital campaigns, and performance marketing programs
- Strong understanding of SEO, paid media, web analytics, conversion optimization, and digital customer journeys
- Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies
- Demonstrated success managing cross-functional initiatives and leading high-performing teams
- Strong analytical mindset with experience using data and insights to drive optimization and decision-making
- Excellent communication, collaboration, and stakeholder management skills
- We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team
What the job involves
- The Senior Director of Digital Marketing & Web Strategy will lead the company’s digital marketing and web experience strategy, driving integrated digital programs that support pipeline growth, customer engagement, and conversion optimization across the buyer journey
- This leader will oversee the corporate website, digital campaign activation, performance marketing, SEO strategy, and digital experience optimization to help scale demand generation and customer engagement efforts globally
- Working closely with demand generation, product marketing, brand, content, and regional marketing teams, the Senior Director will ensure digital channels and experiences are aligned to business priorities and optimized for measurable impact
- This role requires a strong operator who can balance strategy and execution, lead cross-functional collaboration, and build scalable digital programs that improve engagement and drive growth
- Digital Marketing & Demand Activation:
- Lead digital marketing strategy and execution across paid search, paid social, display, retargeting, email, and emerging digital channels
- Partner with demand generation and campaign teams to support pipeline creation and campaign performance goals
- Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs
- Develop scalable digital activation strategies aligned to regional and global marketing initiatives
- Support account-based marketing and targeted engagement initiatives through coordinated digital programs
- Web Strategy & Digital Experience:
- Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization
- Drive website enhancements focused on engagement, lead generation, and customer experience improvement
- Lead testing and experimentation initiatives including A/B testing, landing page optimization, and user journey analysis
- Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences
- Monitor and improve website performance, usability, and search visibility
- Performance Marketing & Optimization:
- Manage performance marketing programs and agency relationships across paid media channels
- Analyze campaign and website performance data to identify optimization opportunities and improve ROI
- Develop reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness
- Drive continuous improvement through testing, experimentation, and performance analysis
- Marketing Technology & Campaign Execution:
- Partner with Marketing Operations and Revenue Operations teams to support campaign execution, audience segmentation, and lead flow processes
- Leverage marketing automation and digital tools to improve campaign effectiveness and customer engagement
- Support implementation and adoption of new digital marketing capabilities and AI-enabled tools
- Ensure digital campaigns are executed efficiently and aligned with measurement and reporting standards
- Team Leadership & Cross-Functional Collaboration:
- Lead and develop teams across web, digital marketing, and performance marketing functions
- Manage agency and vendor relationships supporting digital initiatives
- Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities
- Support annual planning, budgeting, and prioritization for digital marketing initiatives
- Foster a culture of accountability, collaboration, innovation, and continuous optimization
Our take
Many leading CRM software require a lot of manual entry, but have little job-specific functionality, making tracking and interacting with potential and current customers time-consuming and inefficient. SugarCRM, which started as a project to elevate CRM with automation, has since grown into an AI-driven cloud product used by thousands of companies across the globe.
The Sugar Platform incorporates robust cloud structures and security, presents AI-powered predictions for customer trajectories and supports macro and micro customisation options. Importantly, its versatility and flexibility make it suitable for multiple teams across the CRM landscape.
Though it's far from the only CRM platform on the market, SugarCRM’s longevity as a company exemplifies its trusted status among businesses from many sectors. Ultimately, CRMs are a vital part of almost all industries, and Sugar’s established place in the market gives it plenty of scope for further success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2019
$16m
LATE VC
Jan 2015
$3.6m
CONVERTIBLE
Total funding: $139.2m
Company benefits
- Excellent healthcare package for you and your family
- Savings and Investment – 401(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (Rocket Lawyer)
- Financial Planning Services (Origin)
- Discounted Pet Insurance (Embrace Pet Insurance)
- Corporate Benefit Program (Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, excel and grow your career!
Company HQ
Financial District, San Francisco, CA
Leadership
Clint Oram
(Co-Founder & Chief Strategy Officer)Previously Product Manager at Epiphany and Software Engineer at Hewlett Packard Enterprise.
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