Vice President of Product Marketing, Illumio
$271-325k
+ Equity opportunities
Automated enforcement against cyberattacks
Be an early applicant
Automated enforcement against cyberattacks
501-1000 employees
Be an early applicant
$271-325k
+ Equity opportunities
501-1000 employees
Company mission
To enable every organization to realize a future without high-profile breaches.
Role
Who you are
- Minimum of 15+ years of experience in product marketing, with at least 8 years in a leadership role. Must have a Cloud-focused cybersecurity background
- Proven success in leading cross-functional teams to launch and grow products in a competitive market
- Strong background in B2B/B2C marketing, preferably within [industry or vertical]
- Experience with SaaS, technology, or other fast-moving industries is highly preferred
- Expertise in go-to-market strategy, product positioning, competitive analysis, and messaging
- Strong leadership and team management skills with a track record of building and mentoring high-performing teams
- Excellent communication and presentation skills, with the ability to influence and align senior executives, customers, and internal teams
- Data-driven mindset with experience using analytics and market research to drive decision-making
- Ability to work in a fast-paced, dynamic environment while managing multiple priorities
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus
What the job involves
- Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies
- Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators
- Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints
- Champion the voice of the customer to ensure products and marketing resonate with target audiences
- Lead the development of go-to-market plans for new product launches and feature enhancements
- Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams
- Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition
- Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions
- Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation
- Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth
- Deep understanding of Product-Led Growth strategies, with hands-on experience leveraging the product itself to drive user acquisition, engagement, retention, and expansion, while aligning marketing efforts with customer success and product teams
- Establish key performance indicators (KPIs) for product marketing efforts and track the effectiveness of marketing campaigns
Our take
Cybersecurity remains an ongoing battle, with evolving cyberthreats and ever-more determined cybercriminals, and major data breaches such as the SolarWinds hack have the potential to cause widespread disruption. Illumio is taking a different approach to most of the mainstream security companies, with a process called "microsegmentation". This makes it easier to guard companies from security breaches, and contain any breaches that occur.
Detection of viruses is no longer considered sufficient to keep companies and individuals safe. Illumio takes a “zero trust” approach, in which everything is viewed as suspicious, a similar approach to that which is used by the White House. The company operates at the cutting edge of microsegmentation, focusing on protecting cloud datacenters and workloads. With more and more companies moving to the cloud, this approach is crucial.
Illumio also protects endpoints, partnering with big players such as Citrix, Amazon Web Services, and Splunk. A collaboration with Appgate, a Zero Trust secure access company, delivers the industry's first integrated Zero Trust Network Access and Segmentation solution, which can reduce risk across hybrid infrastructure, and proves Illumio's dedication to innovating the space. Additionally, the company announced a Federal Risk and Authorization Management Program (FedRAMP), that is tailored to assist federal agencies in reducing risk.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$225m
SERIES F
Feb 2019
$65m
SERIES E
Total funding: $564.5m
Company benefits
- Medical, Dental, Vision Coverage
- Health and Dependent Savings Accounts
- Life and Disability Programs
- Paid Parental Leave
- Voluntary Benefit Programs
- Company Sponsored Wellness Program
- Wellness Reimbursement Program
- Retirement Savings
- Equity Opportunities
- Paid time off and Paid Holidays
- Employee Incentive Program
Company HQ
Sunnyvale, CA
Leadership
Andrew Rubin
(CEO)Started in Business Development, as an Analyst at VoiceNet Communications, and as a Director at VoiceNet. Worked at Cymtec Systems for over 8 years, promoted from VP of Sales to CEO. Seed Investor in Tory Burch, and Powermat. Current Strategic Advisor to Menlo Security, and Bolt.
PJ Kirner
(CTO)Studied Computer Science at Cornell. Worked as an Engineer Manager for over 6 years at Trilogy. Software Architect at Funkware for over 3 years. Was Principal Systems Engineer at Cluster File Systems. Distinguished Engineer for over 5 years at Juniper Networks. Was CTO of Cymtec Systems.
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