Senior Manager of Partner Marketing, HYCU

• Bachelor’s degree in Marketing, Business, or a related field
• 5-7+ years’ of demonstrated Partner, Channel or Field Marketing experience with a B2B SaaS/Technology company
• Proven success in developing and executing joint marketing campaigns and strategies with a wide range of partners in the B2B software, cloud technology space is preferred
• Strong written, verbal, analytical and interpersonal skills. High degree of comfort to craft original and innovative content on their own
• Must take responsibility and ownership for driving successful outcomes
• Hands-on expertise with CRM systems (Salesforce)
• Proficient with marketing and sales tools and analytics platforms such as: Webflow, Marketo, HubSpot, Salesforce, Canva, Jira and more are nice to have
• Ability to juggle multiple, demanding tasks simultaneously and with accuracy
• Willing to assist sales and marketing teams with various activities, field events and trade shows
• Experience managing and shipping company items and merchandise
• Passion for educating partners and field engagement
• Dynamic, creative, and entrepreneurial mindset
• Ability to travel up to 20%
• Hungry, self-starter and strategic thinker who thinks outside the box
• Passion for Partner, Channel & Field marketing and your customers
• Takes responsibility and ownership for driving successful outcomes. You’re results-driven with a winning attitude
• Team player! You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
• Hands-on and builders' mentality with an entrepreneurial mindset and intrinsic motivation
• Obsessed with being customer-focused – We know our customers and are advocates for their voice and point of view across HYCU
• Intellectual curiosity, always open for continuous learning/growth mindset

Desirable

• We are looking for a Senior Marketing, Partner Marketing that is ready to hit the ground running and help develop and execute partner, channel & field marketing programs in the Americas region to generate new and upsell/cross-sell revenue, maximize partner/channel engagement and acquire customers
• You will play a pivotal role in building and maintaining strong relationships with partners, and technical alliances such as Nutanix, Okta, Dell Technologies, Atlassian, Google Cloud and AWS, driving joint marketing campaigns, and ultimately contributing to the growth and success of our organization
• This individual will be expected to develop, execute, and measure campaigns and programs that accelerate partner engagement, mutual trust, enablement, pipeline creation and revenue across a range of partners in HYCU’s ecosystem
• If you have a "builders" mentality and a passion for developing relationships and building partner programs in a SaaS startup environment, this could be the perfect opportunity for you!
• Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive demand generation
• Develop and nurture strong relationships with key partners, understanding their business goals and marketing objectives
• Collaborate closely with the sales and business development teams to align partner marketing efforts with overall company goals
• Work with the sales team to integrate partner marketing initiatives into the sales process
• Lead the development and execution of joint marketing campaigns and MDFs with partners to drive brand awareness, lead generation, and revenue growth
• Coordinate the creation of co-branded marketing collateral, including presentations, webinars, case studies, and other materials
• Work with partners to develop strategic marketing plans that align with both parties' goals and objectives
• Identify opportunities for joint events, sponsorships, and thought leadership initiatives
• Manage logistics for partner and field events in collaboration with marketing and sales teams
• Collaborate with partners to create and share content, such as blog posts, whitepapers, and videos, that highlight the value of the partnership and address the needs of our shared target audience
• Continually assess Partner/Field needs and requirements to build new marketing programs
• Utilize data-driven insights to optimize and enhance future campaigns
• Manage the partner marketing budget effectively, ensuring optimal allocation of resources for maximum impact
• Collaborate with product marketing, demand generation and other teams to ensure alignment and consistency across all marketing efforts
• Manage shipping and receiving of items and company merchandise for partner and field events or for customers