Vice President of Growth Marketing, Open Farm
Ethically sourced & humanely raised pet food
Open for applications
Ethically sourced & humanely raised pet food
101-200 employees
Open for applications
101-200 employees
Company mission
To make pet food that is good for pets, and does some good for farm animals and the environment, all at the same time.
Role
Who you are
- If you love solving hard problems, flexing creative muscles, thrive in fast-moving environments, and care deeply about doing good—this role was made for you
- 10+ years of high-impact growth marketing experience with a strong track record in direct-to-consumer businesses
- Deep expertise in managing multi-channel campaigns across Meta, Google Ads, direct mail, podcasts, affiliate, and more—partnering effectively with both internal teams and external agencies
- Advanced financial modeling and data analysis skills (Excel proficiency required)
- Strong business acumen and a clear understanding of functional roles within a fast-growing DTC environment
- A bias for action, comfort with calculated risk, and a drive to exceed goals while keeping customer focus and brand integrity front and center
- A collaborative mindset, positive attitude, and willingness to roll up your sleeves to support your team and the mission
What the job involves
- In our accelerated growth journey and mission to Do Some Good® for animals and the planet, we are looking for a bold, data-savvy, and purpose-driven performance marketing leader to join us as Vice President of Growth Marketing
- Reporting to the Chief Digital Officer, The Vice President of Growth Marketing will be the architect of our acquisition engine—owning full-funnel strategy, managing performance across key paid channels, and relentlessly optimizing for scale, efficiency, and impact
- This is a unique opportunity to help grow a beloved, mission-led brand while building a best-in-class growth team
- Own and evolve Open Farm’s full-funnel acquisition strategy across CTV, paid social, search, affiliate, podcasts, direct mail, and emerging channels
- Actively strategize, test, and optimize performance across channels—leveraging data, creative experimentation, and audience insights to unlock growth
- Think creatively about tactics, funnel design, and messaging—ensuring tactical execution aligns with overarching strategy
- Monitor and improve key KPIs (CAC, LTV, ROI), ensuring growth efforts support long-term profitability and scale
- Use BI tools, data models, and automated reporting to guide budget allocation, forecasting, and strategic decision-making
- Champion a data-first culture with smart modeling, automation, forecasting, and performance reporting that powers efficient decision-making and scalable growth
- Build a centralized repository of growth frameworks and performance data to drive team alignment and continuous improvement
- Partner with Brand and Creative teams to develop compelling, full-funnel messaging that drives both brand love and customer acquisition
- Lead the creation of high-performing direct response ads that align with our broader brand narrative and growth objectives
- Collaborate with Brand to manage and optimize the performance media budget, ensuring alignment between storytelling and paid media performance
- Work cross-functionally with Product, Finance, and Operations to ensure messaging consistency and support for long-term business goals
- Manage a high-performing Growth Marketing team responsible for performance across CTV, paid social, search, podcasts, direct mail, affiliate, and emerging media channels
- Coach and develop both in-house talent and agency partners, including a Growth Marketing Manager and teams across SEO, digital, and Amazon
- Set clear KPIs and performance goals for each channel, fostering a culture of accountability, continuous learning, and optimization
- Advocate for the customer in all decision-making—championing their experience in internal meetings and direct interactions
- Build strong partnerships with key agencies, local collaborators, and cross-functional teams to drive aligned, scalable growth strategies
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company HQ
Little Italy, Toronto, ON
Leadership
Isaac Langleben
(Co-Founder & CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Jacqueline Prehogan
(Co-Founder & CBO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
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