Performance Marketing Lead, Lastminute.com

Search Engine Marketing

Salary not provided
Google Analytics
Excel
MySQL
BigQuery
Senior level
Remote in Spain
Barcelona
Lastminute.com

Online travel and leisure

Open for applications

Lastminute.com

Online travel and leisure

1001+ employees

B2CHospitalityTravelMarketplace

Open for applications

Salary not provided
Google Analytics
Excel
MySQL
BigQuery
Senior level
Remote in Spain
Barcelona

1001+ employees

B2CHospitalityTravelMarketplace

Company mission

To design the future of travel & tourism using digital technology as an enabler.

Role

Who you are

  • Proven Performance Marketing experience, +5 years with a preferred focus on SEM
  • Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
  • Very data-oriented, strong analytical and numeracy skills
  • Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
  • Experience in managing large budgets for Paid Search campaigns
  • Web analytics experience, e.g. Google Analytics, etc
  • Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
  • Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns

Desirable

  • Minimum knowledge of Mysql, BigQuery
  • Understanding of A/B test tools
  • Experience with DSP and DMP / CDP solutions is a plus
  • A good understanding of App Campaigns channel is a plus
  • German, French or Italian as secondary language is a plus

What the job involves

  • The Performance Marketing Lead (SEM) will work closely with the Head of SEM. He/she will be responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel
  • She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools
  • The Performance Marketing Lead (SEM) will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers
  • She/he will liaise with the different teams within the company and will take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects
  • Development of customer acquisition strategy across different products for the SEM channel
  • Daily looking and monitoring of sales, profitability, and target tracking
  • Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods
  • Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel
  • Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
  • Monitor competitive metrics (market share, competition) proactively
  • Build, lead, and deploy an effective APP and mobile strategy for the business
  • Development of solutions and automation processes for operational consistency and efficiency
  • Deliver annual forecasts and estimation of targets

Our take

Alongside countless other industries, travel and leisure are swiftly moving digital, with an array of providers dealing in flights, hotels, and experiences entirely online. One such provider is lastminute.com, launched in 1998, that supplies a marketplace for booking all types of trips from luxury holidays to theatre breaks.

Lastminute.com is among the global leaders in online travel. The company was built on a speciality of delivering last minute holiday deals to consumers and, although it now deals much like other providers, it still hosts both late bookings offers and flash sales. Rather than using a one-size-fits-all approach, lastminute uses Dynamic Packaging technology to allow customers to build personal holiday packages. Atop its website and app for searching and booking, it provides a range of other services including payment plans, insurance, and flexible cancellation.

The company has had a difficult time recently due to fuel prices and a poor global economy. This has not been helped by a fraud probe due to mishandling of subsidies from the Swiss government which led to a large fine and prison sentences for some of the company's senior executives. However the company has settled the issue and replaced its leadership team, and is shifting its strategy to better align with the changing preferences among holidaymakers.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

Few candidates hear
back within 2 weeks

4% employee growth in 12 months

Company

Company benefits

  • A dynamic team in an inclusive-international environment
  • Career journey and internal mobility perspective
  • Manage your own schedule thanks to the flexible start and end of the working day
  • A shorter working week (36h), of which 4 hours on Friday morning
  • Get focus time for learning, development and deep work on Friday mornings
  • Work partially or fully remote according to local laws
  • Continuous training thanks to our company platform
  • Benefit from employee discounts on travel
  • 2 days off per year for the purpose of volunteering
  • Free snacks / fruit / hot drinks / water / beverages at our offices
  • Amazing winter and summer corporate events
  • Benefit from extended parental or marriage leave
  • Participate in amazing winter and summer corporate events

Company values

  • Strive for Success
  • Problem Solving
  • Empathy
  • Collaboration
  • Influence Others
  • Motivate and Inspire People

Company HQ

Chiasso, TI

Leadership

Luca Concone

(CEO, not founder)

Is also the CEO & Chief Designer of Easy Life. Previously CFO & COO for the City of Milan.

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