Performance Marketing Lead, Lastminute.com

• Proven Performance Marketing experience, +5 years with a preferred focus on SEM
• Advanced Excel skills in order to interpret and analyse big chunks of data from multiple sources
• Very data-oriented, strong analytical and numeracy skills
• Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions
• Experience in managing large budgets for Paid Search campaigns
• Web analytics experience, e.g. Google Analytics, etc
• Good understanding of automated bidding (GoogleAds, SearchAds360, etc)
• Desire to collaborate with other departments outside of SEM team in order to enhance paid search campaigns

Desirable

• The Performance Marketing Lead (SEM) will work closely with the Head of SEM. He/she will be responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel
• She/he will work in line with marketing and business objectives using Google Ads, Bing Ads, and other Performance Marketing products and tools
• The Performance Marketing Lead (SEM) will be responsible for overseeing the day-to-day SEM processes and performance metrics for a group of markets and account managers
• She/he will liaise with the different teams within the company and will take over full ownership of strategy and coordination for one of our key products as well as leading a variety of SEM projects
• Development of customer acquisition strategy across different products for the SEM channel
• Daily looking and monitoring of sales, profitability, and target tracking
• Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods
• Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel
• Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
• Monitor competitive metrics (market share, competition) proactively
• Build, lead, and deploy an effective APP and mobile strategy for the business
• Development of solutions and automation processes for operational consistency and efficiency
• Deliver annual forecasts and estimation of targets