Art Director, eBay
US CRM Creative
More information about location
Leading online marketplace
Job no longer available
Leading online marketplace
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- 5+ years of experience as an Art Director or Senior Designer, with a focus on CRM creative in the e-commerce or digital marketing space
- Bachelor’s degree in Graphic Design, Communication Design, or a related field
- A strong portfolio showcasing CRM campaigns, email design, and customer engagement work across multiple channels
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of After Effects or Cinema 4D is a plus
- Experience with CRM platforms and tools, and a deep understanding of how to tailor creative for emails, push notifications, and SMS
- Strong typography, composition, and visual storytelling skills, with an eye for detail and the ability to craft visually engaging and effective content
- Proven experience leading creative projects from concept to execution, managing multiple projects simultaneously and meeting tight deadlines
- Ability to work cross-functionally with marketing, copy, and product teams, maintaining strong creative direction and brand integrity
- A collaborative mindset, with the ability to give and receive constructive feedback
What the job involves
- The eBay Brand Creative team is looking for an Art Director to lead the creative direction for US CRM campaigns
- In this role, you will oversee the design and execution of engaging email, push notification, SMS, and other customer communications, all tailored to the unique needs of the US market while aligning with eBay’s global brand standards
- As the lead Art Director for US CRM, you’ll be responsible for guiding our external agency in crafting visually compelling creative that engages customers, drives retention, and enhances their overall experience with eBay
- You will work closely with internal and external cross-functional teams including marketing, category BUs, and social strategists, to deliver exceptional customer experiences
- You will also have the opportunity to produce in-house creative work for CRM touchpoints as needed
- Lead the creative direction for eBay’s US CRM campaigns, including emails, push notifications, SMS, and other customer communications, ensuring content resonates with US customers and drives engagement
- Occasionally concept, design, and execute creative for CRM channels, with a focus on customer retention, loyalty, and brand advocacy
- Ensure brand consistency by adapting eBay’s global brand guidelines to align with the specific tone, voice, and customer needs of the US market
- Collaborate with cross-functional teams, including marketing, content, design, and copy, to create CRM campaigns that are both visually impactful and strategically aligned with eBay’s marketing goals
- Present feedback and pitch concepts to stakeholders, including CRM, marketing, and other key teams, ensuring that your vision is communicated clearly and persuasively
- Optimize and iterate creative campaigns based on performance data, customer feedback, and market trends, continuously improving campaign outcomes
- Work closely with external agencies to guide the execution of CRM creative while ensuring it aligns with eBay’s standards and US market needs
- Collaborate with localization teams to ensure all content is culturally relevant and linguistically accurate for US customers
- Occasional travel may be required for team collaboration or photoshoots
- Who You’ll Work With:
- A talented team of designers, copywriters, motion designers, and creative directors
- Cross-functional partners in marketing, content, and product teams, collaborating to deliver customer-centric CRM campaigns
- A creative, fast-paced environment that values collaboration, innovation, and quality
- As the Art Director for CRM creative, you’ll be at the helm of campaigns that drive customer engagement, loyalty, and retention
- If you’re passionate about creating visually compelling content, have a strong understanding of the US market, and want to make a direct impact at one of the world’s leading e-commerce brands, this is the role for you
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
Salary benchmarks
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