Product Marketing Lead, Gauntlet

• 5-7 years of relevant experience in growth marketing, product marketing, content, or community
• You’ve worked in crypto: at a protocol, exchange, or DAO
• You are terminally online, obsessed with CT and other crypto-native social channels: posting and engaging multiple times a day
• High-agency: you’re marketing an eclectic mix of complex vault products– you know finding the right marketing strategy is a function of using the products, asking questions of your internal and external partners, and executing on ideas that 10x our marketing impact on the business
• Track record of success: you can speak to successful marketing campaigns you’ve lead, what worked and what didn’t, how you experimented, measured, and improved tactics
• Concise, compelling storytellerDeep respect and knowledge of operational security best practices for marketers
• You understand DeFi and crypto culture as a member and participant

Desirable

• Own the go-to-market strategy from launch through growth and beyond for our vault products
• Collaborate with content, BD, product, and other teams to plan and execute marketing campaigns that distinguish our vaults
• Conduct and iterate on marketing campaign experiments that drive TVL growth, new users, and retention
• Grow our brand reputation for translating risk management into tuned, curated vault strategies for institutions, allocators with size, and sophisticated on-chain consumers
• Work with our clients and partners to highlight our risk management, curation, and vault strategies through unique and collaborative co-marketing
• Conduct and quickly iterate on marketing experiments to drive KPIs including attributable TVL growth, new users, and retention
• We will use our products to grow our community, including social followings, newsletter subscriptions, and organic/earned word-of-mouth media
• Inform our product development lifecycle by learning about the needs our depositors and clients have– and translating them into new product features
• Leverage on-chain data (Dune, wallet segmentation) and traditional data sources (Google Analytics, Mixpanel, X, SEO, etc.) to develop insights on our user base, client profiles, and campaign performance
• Assist BD in driving the pipeline by creating and updating sales collateral, measuring usage and conversion, and driving marketing-qualified leads
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
• Convert internal discussion and debate into external content thoughtfully and with discretion– collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
• Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet
• Gauntlet is seeking a Product Marketing Lead for our vaults and curated strategies
• You will own the marketing strategy and execution for vault products on Morpho, Aera, Drift Protocol, dYdX, Symbiotic, and others
• We want someone highly collaborative who works alongside content, product, BD, and other teams to plan the GTM via inbound marketing, develop vault strategy messaging for target users, and execute experiments across marketing channels to drive TVL growth, retention, and client success
• You bring a growth marketing toolkit to the table, which includes optimizing content and social marketing for conversion, measuring experiment performance, and iterating fast
• The role reports to the Head of Marketing