Marketing Automation Manager, Vida Health

• This role is ideal for someone who thrives on systems-thinking, campaign orchestration, platform ownership and making complex operations run smoothly and reliably at scale
• 3-5+ years of Marketing Automation/Operations experience
• 2+ years of hands-on experience in Braze (or comparable lifecycle engagement platform)
• Experience managing direct reports or mentoring junior collaborators
• Strong technical understanding of personalization logic, segment criteria and cross-channel execution (email, push, SMS, in-app)
• Demonstrated ability to scale campaign processes through modular assets and automation
• Familiarity with tools like Liquid, HTML, Looker or Amplitude
• Process-oriented, with experience building and maintaining documentation, QA checklists and tagging frameworks
• Clear communicator with strong cross-functional project management skills
• Ability to manage multiple campaign timelines, intake requests and platform improvements in parallel

Desirable

• As Vida continues to scale its virtual care platform, we’re seeking a Marketing Automation Manager to lead execution and platform strategy for Braze
• In this highly operational role, you’ll act as the primary owner of Braze across all member-facing functions—translating intake from the Member Marketing team into scalable, high-performing campaigns that drive enrollment, reactivation and retention
• While you’ll participate in strategic discussions around member journey design, your primary responsibility will be ensuring that Braze is used as efficiently and effectively as possible
• This includes managing campaigns, canvases, and engagement touchpoints from end to end—optimizing architecture, QA-ing content, QA-ing attributes/audiences and overseeing execution
• Serve as the day-to-day owner and technical lead for Braze—ensuring platform health, scalability and efficient campaign execution
• Translate campaign requirements and briefs from the Member Marketing team into actionable Braze workflows
• Build, QA and launch campaigns and canvases across all channels: segmentation, logic, personalization, scheduling and testing
• Own and optimize all engagement touchpoints in Braze, including triggered workflows and recurring messages
• Maintain a high standard of quality control across canvases and messaging logic, including audience rules and fallbacks
• Implement experimentation frameworks and ensure performance reporting aligns with testing strategy
• Manage and mentor a Marketing Operations Coordinator focused on QA and campaign support
• Partner with cross-functional stakeholders in Product, Design, Data and Clinical to align messaging logistics and timelines
• Serve as a thought partner on technical feasibility and Braze best practices—not lifecycle strategy ownership
• Document and improve intake processes and standard operating procedures for campaign intake and execution