Marketing Specialist, HumanSignal
$70-95k
Data labelling platform for machine learning
Open for applications
Data labelling platform for machine learning
21-100 employees
Open for applications
$70-95k
21-100 employees
Company mission
To help data scientists use data to teach ML/AI models how to make the best predictions.
Role
Who you are
- 3+ years experience working on a marketing team, ideally in the B2B technology space
- Strong writing skills to help execute on content strategy and promotion, ranging from customer case studies, to partnering with subject matter experts on blog posts, to drafting drip email campaigns and LinkedIn posts to promote our content and product launches
- A bias for making data-driven decisions and a growth mindset to contribute to our team’s learnings and evolution
- Ability to execute efficiently against our marketing roadmap and content calendar, including the ability to prioritize and manage multiple projects at once
- Experience creating engaging social media posts and calendar. Some experience with SEO, paid digital advertising, and/or review sites like G2 or Capterra are a plus but not required
- Strong communication skills to coordinate internal and external teams across projects
- Passion for, or at least strong curiosity to learn about, AI and to deeply understand HumanSignal’s mission, products, and ecosystem
- Some technical experience with Hubspot
- Bonus: a working understanding of product-led growth frameworks and SaaS sales pipelines, as well as experience using AI tools and workflows to support marketing initiatives
What the job involves
- In this position you’ll play a key role in helping a fast-growing AI startup operationalize a dynamic and efficient marketing machine
- You’ll have the opportunity to own or assist in a wide array of marketing activities including content, social media, SEO, web strategy, and more
- If you’re looking to join a veteran marketing team at a company with a strong product-led growth motion and a vibrant open source community, this could be the place for you!
- You’ll be a key part of the marketing team, reporting to the Director of Marketing, where you’ll execute and gain experience on a wide array of marketing activities and campaigns
- Managing the content calendar and owning the publishing and distribution of content across a variety of channels including our blog, LinkedIn, Reddit, YouTube, etc., leaning on internal subject matter experts and external resources
- Managing the campaign calendar and tracking results against our targets, including execution of email and social posts; building and sending email and drip marketing campaigns via HubSpot
- Building and executing on top of funnel campaigns, as well as targeted nurture campaigns via CommonRoom
- Reporting on web metrics and campaign performance to help drive and influence strategy, and optimizing website content for search engines (SEO)
- Assisting the other members of the Marketing team in executing on strategic campaigns and initiatives to drive awareness and conversion
- Within 1 month, you'll:
- Get up to speed on HumanSignal’s greater mission and strategy
- Develop a strong understanding of Marketing’s systems, workflows, and programs
- Start working through our existing content strategy and helping execute on items in flight while helping to prepare upcoming content pieces
- Start getting familiar with our Marketing channels and getting involved in our SEO, paid search, and social media marketing efforts
- Within 2 months, you'll:
- Be a major contributor to our Marketing program execution, including taking on more ownership of key marketing channels and strategies
- Integrate with the greater HumanSignal organization where you’ll be helping with product launches, thought leadership, and supporting the Sales and Customer Success teams
- Within 3 months, you'll:
- Be fully up to speed and in charge of your assigned channels and responsibilities. You’ll be helping to guide our strategy and execution across all our marketing channels and taking a strong hand in executing our demand generation and go-to-market strategies
- Handle all our content marketing across all our content channels and mediums, fully owning the production, reporting, and performance of those channels
Our take
A number of new industries are developing, and winning big, in the slipstream of the AI boom. One of them is data labelling: the process of identifying raw data and tagging it with labels that will provide informative context for the machine model to learn from. It is proving a lucrative business, and HumanSignal is one of a growing number of startups looking to capitalize on this.
HumanSignal’s principal product is Label Studio, a collaborative data labelling solution with a focus on streamlining team management, relevant access, and data security. With industry leaders such as IBM, Nvidia, and Facebook having already adopted this product, it has certainly made a splash thus far.
HumanSignal has substantial funding under its belt but will have to compete with a large number of new data-labelling startups - some of them also enjoying similar early success. With many heralding data labelling as the new “gold rush”, and the industry spreading worldwide as North American businesses outsource labour abroad, the competition looks fierce but the space will be rewarding for those that win out.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
80% employee growth in 12 months
Company
Funding (2 rounds)
May 2022
$25m
SERIES A
Jul 2019
$0.2m
SEED
Total funding: $25.2m
Company benefits
- Work from Anywhere
- Equity Options
- Inclusive Culture & Environment
- Annual Team Offsite
- Time off & Vacation
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Michael Malyuk
(CEO & Co-Founder)Previously Lead Software Developer at VYou and Cinematique.
Nikolai Liubimov
(CTO & Co-Founder)Previously CTO at Audio Research Group. Since then, has been a Senior Software Engineer at Huawei Technologies, and Yandex.
Max Tkachenko
(Co-Founder)Previously worked as a Freelancer in Photo, Video & Design for over 14 years.
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