Marketing Specialist, AVEVA
Regional Marketing
$74.7-124.5k
3+ days a week in office
Industrial software
Be an early applicant
Industrial software
1001+ employees
Be an early applicant
$74.7-124.5k
3+ days a week in office
1001+ employees
Company mission
To spark industrial ingenuity by connecting users with trusted information and insights, to drive responsible use of the world’s resources.
Role
Who you are
- Experience in B2B marketing, with proven expertise across demand generation, communications, and customer marketing
- Strong understanding of digital marketing channels, analytics, and campaign optimization
- Hands-on experience with PR, social media, and thought leadership programs
- Experience supporting customer engagement initiatives
- Excellent strategic thinking and project management skills; able to manage multiple initiatives simultaneously
- Strong analytical mindset and results orientation
- Exceptional written and verbal communication skills, with the ability to tailor messages for diverse audiences
- Collaborative and adaptable, thriving in a fast-paced, matrixed environment
- Experience working with complex stakeholder groups, including sales, executives, and partners
- Digital-native, data-driven, and creative
- Customer-obsessed with a focus on delivering measurable business outcomes
- Strong collaborator and communicator
- Proactive, organized, and detail-oriented
- Thrives in ambiguity and takes initiative to drive clarity and progress
What the job involves
- The Market Marketing Specialist plays a critical role in driving end-to-end marketing strategy and execution at the market level — from awareness and demand generation to customer engagement and retention. This role leads the planning and delivery of integrated campaigns that align with global strategies while meeting local market priorities
- You will act as the strategic connector between regional marketing, sales, and global marketing functions to build brand awareness, attract new customers, and deepen relationships with existing ones. You’ll manage a blend of digital, communications, and event-based programs to accelerate growth, strengthen customer advocacy, and deliver measurable business outcomes
- Develop and execute the local marketing strategy aligned with regional and global priorities, integrating awareness, demand generation, and customer engagement objectives
- Analyze market trends, competitors, and customer insights to shape market-specific plans that drive pipeline growth and brand presence
- Collaborate with global and regional marketing teams to localize campaigns, messaging, and content for relevance and impact
- Build and execute integrated campaigns targeting new accounts and industries, using digital channels, content syndication, paid and organic media, email, and webinars
- Develop and maintain segmented contact databases to ensure precise targeting and personalization
- Partner with sales and lead development teams to ensure timely lead follow-up and campaign optimization to maximize ROI
- Manage local SEO/SEM and website localization in collaboration with the global web team
- Collaborate with partners and alliances to co-execute campaigns, leverage MDF, and expand reach into new accounts
- Lead the execution of local brand awareness and communications programs in alignment with global brand, PR, and analyst relations strategies
- Drive thought leadership initiatives and amplify global content at the local level to strengthen share of voice and perception in target industries
- Develop and oversee local social media and influencer strategies, ensuring brand consistency and governance
- Measure awareness performance (e.g., share of voice, reach, engagement) and optimize based on insights
- Design and implement customer engagement programs to drive upsell, cross-sell, and loyalty across key accounts
- Coordinate personalized Account-Based Marketing (ABM) initiatives targeting C-level executives in strategic accounts
- Develop and manage referral and advocacy programs to strengthen brand trust and customer influence
- Establish and nurture customer user communities to encourage collaboration and knowledge-sharing
- Manage strategic customer communications to ensure consistent messaging and reinforce AVEVA’s value proposition
- Plan, organize, and promote events — including customer roundtables, webinars, tradeshows, and industry conferences — aligned to local marketing priorities
- Support digital and field activation to enhance awareness, demand, and customer engagement
- Track and report on marketing performance across awareness, demand, and engagement metrics
- Evaluate ROI and continually refine campaigns for improved efficiency and impact
- Incorporate market intelligence and performance insights into planning and reporting
- Important Working Relationships:
- Market and Regional Sales Leadership
- Regional and Global Marketing Teams
- Brand, PR, and Communications
- Content and Digital Marketing
- Ecosystem Marketing
- Portfolio and Industry Marketing
- Sales and Marketing Operations
Our take
Founded in 1967 as a UK research institute for the development of computer-aided design, AVEVA has since grown to become a world leader in industrial software. Primarily focusing on energy, infrastructure and manufacturing sectors, it has also expanded into numerous other industrial applications, and its clients include enterprises such as Danone, GlaxoSmithKline and Borg.
AVEVA is making history with its collaboration with Meridian Energy Group on the Davis Refinery, the first full-conversion refinery in the US since 1976. This project sets a new standard in sustainability by achieving net-zero Scope 1 and Scope 2 carbon emissions through renewable biofeedstock. AVEVA's CONNECT platform and EPC .0 solutions are crucial for providing real-time visibility and seamless data management throughout the refinery's lifecycle.
Alongside this, AVEVA's hybrid cloud MES solution highlights its commitment to advancing industrial technology. This launch allows companies to manage production data more effectively and gain insights through AI and analytics, reinforcing AVEVA's leadership in digital transformation and promoting more agile, efficient, and eco-friendly manufacturing processes.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Time off: 28 days of annual leave, plus bank holidays. You can also buy/sell five days a year
- Emergency leave: Five days a year to use when unexpected or urgent events make it impossible to work
- Hybrid working: The default option for employees is a 3:2 split between the office and working from home. Some positions are fully remote and others are fully office-based—refer to the job listing for specific details
- Parental leave: Maternity leave comprises 18 weeks at full pay, followed by 21 weeks statutory pay and 13 weeks unpaid. Paternity leave is two weeks at full pay. Pension contributions and benefits are maintained throughout
- Workplace nursery scheme: Pay for your child’s nursery directly through payroll, saving tax and NI contributions
- Electric care lease: Use your flexible benefits fund to subsidize the pre-tax leasing of a brand-new electric or ultra-low-emission car
- Shopping vouchers: Use your flexible benefits fund on discounts and vouchers for many major retail, tech and restaurant chains
- BUPA private healthcare: BUPA healthcare is a core benefit for employees. Use your flexible benefits fund and/or salary sacrifice to add family members
- Anonymous counselling: Through our Modern Health benefit, employees and their dependents over 13 are eligible to use our mental health app and receive unlimited counselling and coaching each year
- Dental insurance: Use your flexible benefits fund to cover preventative and restorative treatment. You can also add coverage for family members
- Cycle to work: Buy a brand-new bike and save 25–40% on retail price thanks to tax savings
- Gym membership: Use your flexible benefits fund to discount a membership to a major gym chain
- Bonus: Based on a combination of your own performance and AVEVA’s financial results
- Pension: Use your flexible benefits fund to increase the standard employer contribution. You can also route your bonus directly into your pension, saving tax and NI
- Income protection: Secure a reliable income if you’re unable to work due to long-term sickness or injury
- Life assurance: In the event of your death, your loved ones will receive a lump sum
- Charitable giving: The Action for Good program gives you three days of paid volunteering every year, as well as match funding opportunities. You can also use your flexible benefits fund to give to charity pre-tax
- Professional development: Access to LinkedIn Learning gives you the chance to grow your knowledge and skills, while AVEVA’s extensive mentorship network allows you learn from colleagues across the company
- Education support: After one year with AVEVA, you can apply for support towards a relevant course or qualification. AVEVA will reimburse up to 70% of the cost
- Service recognition: Whether you’ve been with us for 12 months or 50 years (it’s happened!), the AVEVAversary program rewards you during milestone years with cash and time off. We also recognize your contributions by planting a tree in the AVEVA Forest, our global forest of recognition
Company HQ
Cambridge, UK
Leadership
Caspar Herzberg
(CEO)Before becoming CEO, served as AVEVA’s COO and CRO. Previously led Schneider Electric's business in more than 80 countries. Has spent more than 25 years in the technology industry, including senior leadership positions at Cisco and Accenture.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 20 more jobs at AVEVA