Performance Marketing Manager, Omio
Apps Marketing
More information about location
2-3 days a week in office
Comparison & booking website for public transport
Be an early applicant
Comparison & booking website for public transport
201-500 employees
Be an early applicant
More information about location
2-3 days a week in office
201-500 employees
Company mission
Omio's mission is to bring together more than 1,000 transportation providers across trains, buses, flights, ferries, cars, and airport transfers to make it easier for travellers to focus on what really matters: the journey.
Role
Who you are
- An ability to plan and execute lifecycle campaigns: Understand user cohorts and journeys on Apps, from install to re-engagement
- You should have knowledge of at least one of the App measurement partners (AMP) such as Adjust, AppsFlyer, Branch, Singular etc
- You have knowledge of recent developments in App measurement around ATT, SKAdNetwork Solutions, Modelled Conversions, Consent Mode, Opt-ins and GDPR
- Also you are familiar with at least one of the following platforms and tools
- Facebook Power Editor, Smartly or other PMDs
- Programmatic platforms
- Adjust or other app tracking technologies
- You are familiar with the major KPIs of the channel and metrics that influence KPI’s performance
- Extensive experience in campaign management and Automation
- You have a strong analytical mindset and experience in processing a great amount of datasets and presenting insights
- Knowledge of any programming language such as python or SQL is considered to be a strong plus
- A passion for learning and growing in app marketing
- You are fluent in English, and added bonus: proficiency in additional languages relevant to the Southeast Asian markets
What the job involves
- We are looking for a skilled Performance Marketing Manager (Apps Acquisition) to drive our marketing campaigns via paid marketing activities
- For this role the applicant will be focused specifically on growing demand for our travel inventory in Southeast Asian through well-honed App Acquisition techniques and strategies
- This is a unique role and we are looking for a new team member with passion for App marketing especially and in depth knowledge of the travel vertical in Southeast Asia
- The successful applicant has responsibility for ensuring our paid marketing is delivering the predicted return
- This role will play a critical role in Omio’s success, as our ultimate objective is to deliver a complete and pleasant experience for our customers and enable our revenue growth
- Planning, implementing and managing app campaigns through several of our largest channels in the company across different markets in Southeast Asia
- Build and execute roadmap to improve the app tracking, measurement, and optimization infrastructure
- Develop and execute App strategy to build efficient User acquisition and Retargeting campaigns
- Be responsible for managing campaign performance on several advertising platforms (e.g. Google, Apple search ads, Meta, TikTok, Snapchat etc)
- Collaborate with our Marketing, Engineering, and BI teams to develop and maintain optimization tools and reports
- Make informed recommendations to our Marketing and Product teams
- Work closely with the design team on creation of engaging campaigns and running professional A/B tests
- Work closely with the analytics team to fully understand the full customer journey funnel as well as all relevant performance KPIs
- Ensure that you keep ahead of industry best practices through research and testing
Our take
The internet has made traveling extremely easy in comparison to the past, with information on most public transport methods and routes being available online. Despite this abundance of information, complex trips often require research and fare comparison across many different websites, a process that calls for a more integrated solution.
Omio provides a universal travel comparison tool for trains, buses, flights, ferries, and airport transfers across over 1,000 worldwide travel partners. Whilst there are many existing comparison platforms for specific transport methods such as Skyscanner for flights and TheTrainLine for buses, Omio has taken a unique approach by providing information on all major public transport methods within an integrated app. Furthermore, the company’s inspiration magazine The Window Seat and mobile application contribute towards an end-to-end travel assistant that stands out from competitors.
In 2024, the company raised debt funding to revive temporarily put-on hold global expansion activities, including through strategic mergers and acquisitions. While it has re-approached earlier expansion plans, the company is doing so with greater discipline, with plans to expand into Southeast Asia in 2025.
Steph
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$80m
SERIES E
Aug 2020
$100m
CONVERTIBLE
Total funding: $476m
Company benefits
- Modern, welcoming office spaces across the world
- Compensated sabbatical for long-term employees
- Flexible work, including worldwide remote work for 6 weeks
- Discounted Urban Sports Club memberships
- Annual birthday holiday
- Bring your dog to work
- One additional day of annual leave per year of service
- Annual travel benefits and educational allowances
Company HQ
Friedrichshain, Berlin, Germany
Leadership
Naren Shaam
(CEO)Graduated from Harvard Business School in 2010. Founded Omio as CEO in 2012. Previously worked as an Associate for Winchester Capital Management and as a Global Product Manager for CUMMINS, Inc.
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