Senior Growth Manager, Cleo AI
Diversification
£73-95k
+ Equity
More information about location
AI personal finance assistant
Posted today
AI personal finance assistant
201-500 employees
Posted today
£73-95k
+ Equity
More information about location
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- Someone who has implemented successful GTM & testing strategies from the ground up for new products or in new markets
- Deep understanding of acquisition & growth strategies (Meta, TikTok, Google etc), able to design, interpret & optimise tests, but not necessarily hands on running campaigns
- Strong SQL and data skills, you’ll regularly dive into data to analyse acquisition and user performance to identify growth opportunities
- Proven ability to blend data and creativity, you understand what makes good creative perform and can work effectively with channel managers and creative teams
- Excellent stakeholder management and communication skills, able to collaborate and influence across product, research, marketing, and creative
What the job involves
- As a Senior Growth Marketing Manager, you’ll take Cleo’s growth marketing efforts for new products & concepts from 0 to 1. You’ll sit within the Growth Marketing team, and be responsible for developing and executing our growth strategy for our different products and concepts, driving efficient user acquisition and helping build the playbook for how we grow new products
- This is a high-impact, high-ownership role for someone who’s both analytical and creative, comfortable working in ambiguity, and motivated by building from scratch. You’ll be responsible for shaping go-to-market strategies, testing and optimising our acquisition strategy, and uncovering insights that guide our product development
- You’ll work closely with product, creative, data, and user research teams to craft campaigns and experiments that deliver measurable growth, while deepening our understanding of users
- Build and own the acquisition strategy for new product concepts (new bets)
- Combine internal data with external signals, from competitor intelligence to market trends to inform decisions and prioritisation
- Partner with channel managers to test and scale acquisition campaigns across Meta, TikTok, Google, Affiliates, Partnerships and emerging platforms
- Use SQL and data analysis to identify growth opportunities, measure acquisition performance, and uncover insights that shape strategy
- Collaborate with creative teams to develop high-performing ads and content tailored to new audiences
- Define, track, and report on key performance metrics (CPA, conversion, retention, and LTV) translating them into clear actionable recommendations
- Develop structured test-and-learn frameworks that accelerate learning velocity while improving ROI
- Partner cross-functionally with product, user research, channel managers and analytics to ensure insights are translated into action
- Help shape and document Cleo’s growth marketing playbook for new markets and products
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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