Senior Marketing Analyst, UnitedMasters

• You know how to tell stories with data, and you have deep experience deploying analytic methods to enhance marketing positioning
• Analytical mindset - you have exceptional quantitative, problem-solving, and critical thinking skills
• Persistence and resilience in driving impact - you have worked through enough adversity to come away with a simultaneously deep appreciation and sensitivity towards people, culture, and values
• Self-accountability - you are proactive, detail-oriented, organized, and adaptive to changing organizational imperatives and shifting priorities
• Empathetic partnership - you are a top-decile listener with ability to express research and recommendations in clear and concise written documents and present those documents to a variety of stakeholders
• Technical chops - you have advanced SQL, spreadsheet and data visualization skills
• 5+ years of relevant work experience in a data-centric role
• 3+ years of experience in a marketing analytics role
• Demonstrated experience with marketing attribution methodologies and performance measurement concepts

Desirable

• As a Senior Marketing Analyst, you’ll develop analytics, reporting, and insights that fuel the growth efforts of our Marketing team
• Reporting to the Director of Data Science, you’ll be directly supporting and embedded in the Platform Marketing team helping the team optimize their acquisition, retention, and brand building efforts
• This includes partnering on ongoing reporting, testing and experimentation support, campaign analysis, forecasting, and providing data-driven insights that help fuel growth and brand efforts
• You'll infuse UnitedMasters’ campaigns, surfaces and processes with signals that help us reach larger audiences, generate more buzz, drive more meaningful engagement and deliver artist outcomes
• Empower marketing partners. You will collaborate with Marketing peers (Growth, LIfecycle, Product Marketing, Brand) to measure the efficacy of marketing efforts and optimize opportunities to drive reach and efficiency
• Deliver robust measurement. You will measure the marginal benefit against marginal cost of our marketing or product efforts, developing attribution methodologies, guiding the setup and measuring the results of A/B, holdback, and incrementality tests, and recommending optimization strategies that scales reach and improve marketing efficiency
• Translate data into actionable insights. You will provide recommendations on how to optimize our product and growth channels based on behavioral data and funnel performance
• Package data into brand narratives - help us prove the value of UnitedMasters products and services via data, providing metrics that can be utilized for case studies, press, beyond
• Guide target-setting and evaluation. You will identify what KPIs, data, features and events will determine whether success has been achieved, where it has been achieved, and why
• Streamline reporting. You will partner with Marketing teams to develop company-level dashboards, and provide ad-hoc reporting as needed. You will extract and aggregate data across third-party tools and in-house data stores using SQL and spreadsheet magic, empowering marketing partners to reliably self-serve data and insights