Senior Customer Marketing Manager, Reward Gateway
£70-75k
Employee engagement platform
Job no longer available
Employee engagement platform
501-1000 employees
Job no longer available
£70-75k
501-1000 employees
Company mission
Reward Gateway's mission is to make the world a better place to work; improving employee engagement to build better, stronger and more resilient organisations.
Role
Who you are
- Previous experience in a Customer Marketing role, preferably within a SaaS business
- A proven track record of developing and executing successful demand-generation strategies driving business growth
- Proficient in revenue forecasting, reporting, and analysis
- Experience in managing annual budgets of >£500k
- Strong understanding of customer journeys and lifecycle marketing
- Outstanding critical thinking skills, with a proven ability to positively impact and align diverse teams towards shared revenue goals in a fast-paced, rapidly evolving environment
- Strong knowledge of marketing technology solutions (e.g. Salesforce, Hubspot, 6sense) and account-based marketing strategies
- Highly effective in written and verbal communication, with a strong ability to convey ideas clearly
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
What the job involves
- Responsible for creating and delivering the customer marketing strategy, with objectives of retention, expansion, adoption and advocacy
- Develop reporting structures to track and improve the performance and success of customer marketing campaigns
- Manage a sizeable budget and report on the spend
- Work with the events team to plan, promote and deliver customer webinars, events, roundtables and networking events which support growth and usage
- Lead Client Advisory Boards and act as the internal voice of the customer, working with teams such as product marketing and client success to feedback suggestions and improvements
- Grow our customer advocacy and community programmes, building and maintaining loyalty across our customer base
- Lead the strategy for our B2B customer lifecycle marketing campaigns, through tactics such as email, paid marketing, direct mail and account-based marketing, focused on product education, usage and expansion
- Create cross-sell and up-sell campaigns to drive intent for account management teams
- Educate customers about our products / services through mediums such as video, email, events, social media and landing pages
- Collaborate with the content team to create targeted client marketing materials, such as eBooks, case studies and guides that address customer pain points
- Create and maintain close relationships with account management and customer success to create tailored marketing strategies that support their goals
- Work closely with B2C marketing to plan and execute end-user facing campaigns to increase adoption and usage within client accounts
- Support product marketing and partnerships to promote new products and features and drive partner sales and adoption
- Manage, develop, motivate and support direct reports
Application process
- Screening call with our Senior Talent Acquisition Partner
- First interview with UK Marketing Director
- Take home assessment
- Final interview with UK Marketing Director and Chief Marketing Officer
Salary benchmarks
Our take
Reward Gateway was founded in 2006 as an employee engagement company. With reports suggesting that despite the majority of CEOs recognising that employee engagement is vital to their success, very few say they have a highly engaged company, Reward Gateway set out to bridge this so-called "engagement gap".
By engaging employees, Reward Gateway promises companies increased productivity, communication, and employee satisfaction - helping them to retain their most valued employees. It sets itself apart from traditional HR solutions by bringing employee benefits, discounts, perks, rewards, recognition, wellbeing and feedback into a single unified hub.
In 2022, the company acquired Xexec and MoveSpring, both providers of employee wellbeing and rewards software, to further bolster its offering and capabilities. In 2023, it was itself acquired by Edenred, a worldwide leader in employee benefits, presenting Reward Gateway with the chance to expand into new regions while the two companies enhance their already comprehensive range of solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2015
$150.4m
GROWTH EQUITY VC
Dec 2010
$32m
GROWTH EQUITY VC
Total funding: $182.3m
Company benefits
- Life assurance
- Pension/401K
- Debt support programme & salary advances
- Bonus for referring a friend who we hire and have completed 3 months’ service
- Employee Share Plan
- Discounts to share with friends and family
- Family support - Baby Bonus, caregiver support, domestic violence protection programme, parent support loan, miscarriage and baby loss support, wedding bonus and up to 3 months paid leave to take care of your family
- Gender neutral parental leave for primary and secondary carers
- Up to 6 months unpaid leave after five years’ service
- Volunteer days plus a day of leave to Speak Up and be the change you want to see in the world
- Unlimited time off to give blood
- Trans & gender affirmation support
- Unlimited free books for your professional development and one fiction book per month to help you unwind
- Employee assistance programme
- Health benefits such as free eye tests, free flu jab, freedom from addiction, menopause support, stop smoking assistance programme and health cash plan
- Personal wellbeing allowance, personal wellbeing coach, run club, spa and gym discounts, plus cycle to work scheme
- Work from home bundles
- Flexible working
- Bring your dog to work, drinks and breakfast
Company values
- Delight your customers
- Work hard
- Think global
- Love your job
- Be human
- Speak up
- Own it
- Push the boundaries
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Nick Burns
(CEO, not founder)Advisory Board Member at Hybrid Legal and at Engage Works. Formerly CEO of Gallagher Benefit Services (UK).
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