Senior Integrated Marketing Campaign Manager, Nasuni

• Must-Have Experience:
• Senior-level experience running integrated B2B enterprise campaigns, not just demand gen
• Experience with complex sales cycles and multi-stakeholder buying groups (enterprise SaaS)
• Strong ABM experience, including segmentation and account-based execution
• Proven ability to:
• Own a plan
• Own a budget
• Own results
• Deep collaboration with:
• Sales
• Product Marketing
• Strong operational and analytical skills (pipeline, attribution, reporting)
• Natural curiosity and accountability, someone who digs in, asks why, and owns outcomes
• Ecosystem knowledge is less important than complexity experience
• Cybersecurity or complex B2B enterprise experience is highly relevant. Product and technical depth will be supported by Product Marketing and Technical Writers
• 7–10+ years of experience in B2B demand generation, field marketing, or integrated campaigns, with a strong focus on enterprise segments
• Proven track record owning regional or enterprise-level campaign strategy, not just execution of centrally built programs
• Demonstrated experience building and scaling Demand Generation and/or ABM programs (1:few and/or 1:many) in close partnership with Sales
• Comfortable operating in complex, multi-country EMEA environments, including localization and regulatory considerations
• Strong commercial acumen, with hands-on experience in funnel math, pipeline analysis, attribution models (multi-touch preferred), and investment prioritization
• Advanced, hands-on experience with a modern growth stack, including:
• Marketing automation (Marketo or HubSpot)
• CRM and reporting (Salesforce)
• ABX / intent platforms (e.g., 6sense, Demandbase, Bombora)
• Excellent stakeholder management, communication, and briefing skills; experienced working with agencies and external vendors
• Working knowledge of GDPR, privacy, and consent best practices across EMEA markets

Desirable

• Nasuni is hiring a Senior Integrated Marketing Campaigns Manager, EMEA to own and orchestrate full-funnel, integrated campaigns that drive brand, awareness, demand, and enterprise revenue across priority EMEA markets
• This role has evolved. Historically, it leaned heavily toward funnel demand and customer-focused programs. Today, it is a campaign leadership role responsible for storytelling, orchestration, and go-to-market execution across Brand, Demand, ABM, and Vertical plays
• This person will act as the campaign “conductor”, bringing together Product Marketing, Digital, Events, Marketing Ops, Sales, and SDR teams to deliver cohesive, account-centric campaigns that reflect Nasuni’s brand, target ICPs, and enterprise buying motions
• Integrated Campaign Leadership (Core of the Role):
• Own the EMEA integrated campaign model, from awareness → demand → customer, aligned to revenue targets
• Translate global strategy into regionally relevant, enterprise-grade campaigns
• Build and execute campaign plans, not just programs—this role defines what runs, why, and how success is measured
• Brand, Storytelling & Vertical Plays
• Treat Brand as the primary campaign umbrella, ensuring all programs reinforce Nasuni’s enterprise narrative
• Lead vertical campaign plays, with an initial focus on:
• Energy / Oil & Gas
• Strategic enterprise accounts informed by CAP DB (Vista-backed ICP investment)
• Craft compelling storytelling frameworks tailored to ICPs, personas, industries, and account maturity
• Full-Funnel Orchestration
• Design and orchestrate end-to-end campaigns, partnering across:
• Digital Marketing
• Events & Field Marketing
• Marketing Operations
• SDR & Sales teams
• Ensure tight alignment across:
• Awareness programs
• ABM and account engagement
• Pipeline acceleration
• Customer expansion motions
• ABM & Enterprise Focus
• Operate in an EMEA-first ABM model, prioritizing:
• Named accounts
• Top industries
• Strategic geographies where Nasuni will invest and win
• Partner with global teams to bring the best campaigns to the best accounts
• Use ABM platforms and segmentation tools to guide investment and execution
• Sales & Product Marketing Partnership
• Work hand-in-hand with Product Marketing to shape:
• Messaging
• Value propositions
• Campaign narratives
• Deeply partner with Sales and Sellers; this role requires someone who loves working with Sales
• Collaborate closely with:
• Product Marketing
• Regional Sales Leadership
• SDR teams
• Budget Ownership, Operations & Accountability
• Own campaign planning, budgets, and spend decisions for EMEA
• Make confident investment decisions aligned to ICPs and revenue impact
• Drive reporting, performance analysis, and ROI, partnering with Marketing Ops
• Own the number—pipeline, engagement, and outcomes
• Role Scope & Complexity:
• Enterprise focus: complex, multi-stakeholder buying groups (5–10+ personas) and long sales cycles
• Regional ownership: multi-country EMEA programs requiring localization beyond translation
• Revenue accountability: direct responsibility for sourced and influenced pipeline from enterprise accounts
• Strategic ownership: accountable for campaign outcomes, not just activity or execution
• Own the EMEA integrated campaign strategy, aligning with global campaign frameworks while defining regional priorities, quarterly programs, and GTM plays tied to revenue targets
• Partner with Product Marketing to shape campaign objectives, messaging, value propositions, and audience segmentation for enterprise buyers
• Architect and orchestrate full-funnel, multi-channel campaigns across digital, email, events, ABM, and content—designed to engage buying groups and accelerate deal progression
• Work closely with EMEA Sales and SDR leadership on campaign planning, prioritization, and execution, including joint account and territory alignment
• Maintain accountability for pipeline impact, including sourced and influenced pipeline, deal velocity, and conversion across MQA → SAL/SAO → SQL
• Manage campaign timelines, budgets, agencies, and vendors to ensure high-quality execution and measurable ROI
• Partner with Marketing Operations to optimize lead flow, attribution, CRM alignment, and campaign reporting within Salesforce and marketing automation platforms
• Lead localization and compliance efforts across EMEA, ensuring language, cultural relevance, consent management, and GDPR adherence
• Continuously evaluate market trends, competitive dynamics, and emerging campaign tactics to evolve EMEA GTM effectiveness
• What Success Looks Like:
• Enterprise Pipeline Growth: consistent sourced and influenced pipeline from priority enterprise accounts
• Funnel Performance: improved conversion rates, deal velocity, and buying-group progression
• Account Engagement: increased number of engaged enterprise accounts and deeper buying-group penetration
• Program ROI: measurable, positive ROI across EMEA campaign investments
• Sales Alignment: strong SLA adherence, effective enablement, and positive feedback from Sales leadership