Brand Strategy Lead, Eventbrite
More information about location
A platform for creating, sharing, finding and attending events
Job no longer available
A platform for creating, sharing, finding and attending events
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
Eventbrite's mission is to bring the world together through live experiences.
Role
Who you are
- At least 8 years of experience in brand marketing, preferably at an iconic consumer brand
- Fluency in brand marketing metrics
- Exceptional campaign management skills
- Exceptional creative brief skills and verbal communication skills
- Able to present to senior management
- Advertising agency experience is a plus
- A true self-starter, comfortable working in a fast-paced environment
- A passion for live experiences
What the job involves
- As the Brand Strategy Lead, you will be responsible for developing, shaping, and strengthening Eventbrite’s global brand with the goal of accelerating our repositioning as the definitive destination to discover live events
- You will build and protect the brand by guiding efforts across channels and executing campaigns to reinforce our positioning and values
- Although you will drive the development of strategies that enhance brand visibility and strengthen brand equity among audiences across both sides of our marketplace, your primary focus will be on consumers
- You will partner closely with internal teams including Product Marketing, Growth Marketing, Design, and PR as well as with external agencies to produce work at the highest level. Reporting to the Director of Consumer Marketing, this full-time role is based in the UK
- Partner with execs on the development of a new global brand strategy and play a critical role in rolling out that strategy across channels
- Drive the strategic development and production of global brand campaigns ensuring that the concepts align with Evenbrite’s identity, values and objectives
- Continuously work to identify emerging opportunities, market trends, consumer insights, and competitive landscapes to inform campaign strategies and tactics
- Track brand health, report on KPIs and provide strategic recommendations, learnings and action items to improve brand performance
- Guide marketing efforts across channels and functions to ensure we are consistently delivering our brand strategyIdentify new opportunities to bring our brand to life
- Partner closely with internal and external partners to create award-winning/ best-in-class creative
Our take
Eventbrite has changed the way that we find and attend live experiences in the age of the internet.
The company sees itself as offering a total service because it allows users to find and purchase tickets online as well as empowering creators of events. By focusing on ease of use for event hosts, they believe they can stay ahead of competitors.
Fraud and commercial reselling are two of the biggest challenges in the industry, and Eventbrite have been pioneering with their work in this area. They use sophisticated algorithms to identify bad actors both in the purchase process and post-sale. They also provide access to fair and secure ticket exchange programs so reselling happens through their platform.
Eventbrite prides itself as a market leader in ease of use for its hosts, but it faces pressure to provide a more complete offering in the face of innovative competitors like TicketFairy, Chumi and Stubhub. Furthermore, in the face of economic downturn and dwindling event sales, the company were forced to cut 8% of its workforce in February 2023, indicative of belt-tightening across the whole events sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Bike to Work Scheme
- Childcare vouchers
- Work from home opportunities
- Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses
Company HQ
SoMa, San Francisco, CA
Leadership
Julia Hartz
(CEO)Previously worked for Fox Networks and MTV.
Kevin Hartz
(Chairman)Co-Founder and CEO of Xoom Corporation, an international money transfer company that went public and was acquired by PayPal in 2015.
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