Marketing Associate, Gesture
Social Media & Content
$60-75k
+ Equity package and performance-based bonuses.
Office located in Located near Times Square- 42nd Street in Manhattan
Gifting platform
Open for applications
Gifting platform
21-100 employees
Open for applications
$60-75k
+ Equity package and performance-based bonuses.
Office located in Located near Times Square- 42nd Street in Manhattan
21-100 employees
Company mission
To provide an on-demand solution to the historical problem of overpriced gifting and reduce wait time for deliveries.
Role
Who you are
- If you're passionate about developing engaging content, analyzing consumer behavior, and driving results across various marketing channels, we want to hear from you
- If you have experience in B2B and B2C environments and thrive in a dynamic, fast-paced setting, this is your chance to contribute to our mission
- Must be able to commute to our NYC headquarters (located near Times Square- 42nd Street in Manhattan) for a full time role. This role does not support hybrid or remote work environments
- Bachelor's degree or higher in Marketing, Communications, or a related field
- A minimum of 2-3 years of experience in a Marketing Associate, Marketing Assistant, or similar role, with exposure to B2B and B2C
- Familiarity with traditional marketing, digital marketing (email, social media, SEO/SEM), and brand management
- Proficiency in Excel, Word, PPT
- Proficiency in Canva, Figma, Adobe Suite
- Proficiency in social media tool management Hootsuite, Sprout, Brandwatch or equivalent
- Knowledge in navigating GA4. Experience running paid ads and knowledge of app tracking and attribution such as Branch or AppsFlyer is a plus
- Excellent communication, presentation, and analytical skills
- Basic understanding of content creation and SEO best practices
- Ability to support marketing efforts across multiple areas, including:
- Traditional Marketing
- Digital Marketing (social media, email marketing, paid ads)
- Content Creation & Planning
- Partnership Marketing
- Data Management
- Goal-oriented with strong attention to detail and a proactive mindset
- The right candidate will experience the most success in this role, will have a START-UP mindset and is interested in growing with the company from a ground floor opportunity
What the job involves
- We're currently seeking a talented Marketing Associate to join our team and support our marketing initiatives
- As the Marketing Associate at Gesture, you’ll play a crucial role in supporting our marketing efforts and creating impactful content
- Your responsibilities managing organic posts across all social media platforms, creating organic content conducting market research, and collaborating with our design and content teams to develop more engaging materials
- Assist in the smooth operation of the Marketing department by managing administrative tasks
- Conduct market research to identify new opportunities across B2B and B2C channels
- Analyze consumer behavior data (web traffic, rankings, and other metrics) to gather insights
- Generate reports on marketing and sales metrics, such as conversion rates and campaign performance
- Support the planning and execution of promotional events and campaigns (field marketing, trade shows, street campaigning)
- Collaborate with the Marketing Design and Content teams to create advertising materials and digital content
- Maintain organized records of marketing metrics, past campaigns, and ROI data
- Produce reports forecasting sales and marketing performance
- Monitor competitor marketing activities and strategies
- Assist in developing and optimizing content for our blog, website, and newsletters
- Contribute to content planning, brainstorming sessions, and maintaining content calendars
- Support the creation of marketing materials such as brochures, flyers, and email campaigns
Application process
- Interested candidates should submit their resume, a cover letter, and any relevant coursework or projects
- In your cover letter, please highlight your relevant skills, experiences, and motivations for applying to the Marketing Associate - Social Media & Content role
Our take
In a world where traditional gift-giving has become increasingly complex, Gesture emerges as a beacon of innovation. Recognizing the challenges people face in sending gifts, the company harnesses technology akin to money transfer apps like Venmo to empower effortless gift-sending, and ensure swift delivery within hours.
Leveraging AI technology, Gesture's SmartSend feature streamlines gift delivery. One interesting function is that it enables secure gifting without the need for extensive recipient information, tackling a longstanding barrier and frustration associated with traditional gift delivery services.
Gesture aims to solidify its position as a premier gifting platform, catering to both consumer-to-consumer and corporate B2B gifting needs. All-in-all, the company seeks to become the go-to platform for every gifting occasion.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Flexible Schedule: Work from home or remotely, and choose a flexible schedule that works for you
- Best in Class Training: We may be a start-up but we make sure you get all the training and experience of any large company
- Great Benefits: Gesture offers unlimited paid time off and other great benefits from the day you start
- Free Gestures: We are all about sending gifts, this is why we give our team members free Gestures each month
- Great Internships: Our intern program is one of the best paid and unpaid internship programs in the industry
- Team Building Days: Gesture takes mental health very serious; we take time each week to take a break and build together
Company HQ
Garment District, New York, NY
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