Senior Customer Marketing Manager, Sift
$165.4-219.2k
OTE
This role may also be eligible for equity
Fraud prevention
Job no longer available
Fraud prevention
201-500 employees
Job no longer available
$165.4-219.2k
OTE
This role may also be eligible for equity
201-500 employees
Company mission
Sift's mission is to help everyone trust the internet.
Role
Who you are
- Experience: Minimum of 12 years of experience in B2B SaaS technology customer marketing, growth marketing, or a similar role; prior customer advocacy and partner marketing experience is strongly preferred
- Marketing Expertise: Strong understanding of customer lifecycle marketing and advocacy programs; demonstrated experience in developing and executing successful customer marketing campaigns and programs
- Relationship Building: Proven ability to build and maintain relationships with customers, partners, and cross-functional teams; excellent interpersonal and communication skills
- Strategic Thinker: Ability to think strategically and develop innovative marketing strategies to engage customers and drive growth through the partners
- Data-Driven: Experience in using marketing analytic tools to measure and analyze campaign effectiveness; proficient in leveraging data to drive marketing decisions and improve results
- Bachelor's Degree: A bachelor's degree in marketing, business, or a related field, or equivalent experience is required; MBA a plus
What the job involves
- Customer marketing: 70% of the focus:
- Charter: Build pipeline for customer installed base that converts to SAL and revenue for Sift. Increase customer lifetime value (CTLV), advocacy, and positively add to customer NPS
- Map out customer expansion buyer journey by partnering closely with key stakeholders including account management, customer success and customer advocacy teams
- Design and execute customer marketing campaigns to contribute directly to overall expansion MRR in all regions
- Orchestrate accounts-based integrated campaigns to drive cross sell and upsell promoting Sift’s diversified product portfolio based on customer pain points and use cases. Effectively amplify customer’s voice in all campaign executions
- Establish an effective paid media strategy to engage the customers at the right place and at the right time; this will include but not limited to G2, MRC, paid social, content syndication, email marketing, virtual event, and peer networking field events
- Strategize and launch buyer journey centric customer communication strategy in partnership with cross-functional teams to help drive adoption, engagement, expansion and other KPIs
- Be a key contributor in improving our overall customer lifecycle marketing strategy by bringing customer’s feedback to the marketing organization, helping optimize customers' post acquisition experience towards expansion
- Conduct campaign results and buying journey analysis, present insights to the leadership team on a weekly basis
- Drive deeper customer advocacy to help Sift customers “tell the Sift story” across key industries, products, use cases, and personas
- Partner Marketing: 30% of the focus:
- Charter: Build pipeline with and through channel and alliance partner ecosystem that converts to SAL and revenue for Sift. Enable partner ecosystem growth by increasing visibility, awareness, and mindshare around prospective partner community
- Proactively engage and build strong partnerships with our partner sales organization; create and execute a succinct partner communication strategy, be an evangelist for partner friendly content and programs within the marketing and sales teams
- Serve up marketing resources effectively to our partner community through the partner portal and communications; enable our partners to launch their Sift campaign by launching a scalable campaign-in-a-box program
- Grow Sift’s presence and market share together with our partners through executing diversified joint marketing activities including events, webinars, campaigns and digital marketing in key markets
- Track partner marketing campaigns and sourced pipelines; report findings on a weekly basis to the leadership team
Our take
As eCommerce sales are growing, so - unfortunately - is payment fraud. In a landscape where over 80% of first-time shoppers with smaller merchants are concerned about data security, retailers have to find ways to earn trust.
Sift is one company that sets out to prevent digital fraud by verifying customer identities and payment methods. It gives its clients, that include Twitter, McDonalds, Harry’s, DoorDash and Poshmark, the ability to confidently gain trust from their customers.
Worldwide, Sift serves tens of thousands of websites and apps. Building on its growth and successful fundraising efforts, the company acquired longtime partner Chargeback, and has now made a partnership with payabl to bring AI-driven fraud prevention to European merchants.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2021
$50m
SERIES E
Mar 2018
$53m
SERIES D
Total funding: $156.8m
Company benefits
- Competitive total compensation package
- 401k plan
- Medical, dental and vision coverage
- Wellness reimbursement
- Education reimbursement
- Flexible time off
Company HQ
Financial District, San Francisco, CA
Leadership
Jason Tan
(Executive Chair & Founder)Having studied at the University of Washington, Jason spent almost 3 years as a Zillow Software Design Engineer, before joining Optify and working as CTO of BuzzLabs for a year. They founded Sift in June 2011, serving initially as CEO and since January 2021 as Executive Chairman.
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