Social Media Manager, VIAVIA
$80-110k
+ Equity
4 days a week in office (West Los Angeles)
Social-first video eCommerce platform
Job no longer available
Social-first video eCommerce platform
1-20 employees
Job no longer available
$80-110k
+ Equity
4 days a week in office (West Los Angeles)
1-20 employees
Company mission
To reimagine the modern fashion eCommerce experience.
Role
Who you are
- Ideally, this person is someone who lives and breathes social media, has a great eye for content and loves working in small teams where they can directly influence a growing business
- This is a great role for someone who has a strong pulse on relevant trends, understands best practices on each platform and has a data-driven approach to understanding content performance
- 5-7 years of experience managing social channels
- Deep knowledge and passion for social media platforms and trends across platforms – you’re an expert in platforms like TikTok, Instagram, Facebook, X and Pinterest
- Knowledge of the influencer space across multiple platforms
- Experience with social media and influencer publishing tools
- Strong creative opinion and a good eye for smart, effective content—you appreciate and admire the art of excellent brand content
- Natural storyteller who understands the brand DNA, voice, and aesthetics
- Strong understanding of and interest in the fashion space
- Experience in visual storytelling on social media
- Knowledge in the KOL (INFLUENCER) landscape
- Strong awareness of US social media best practices and platform knowledge, understanding measurement metrics of success (engagement, acquisition, etc)
- Familiarity with online analytical tools and social scheduling applications, such as Dash Hudson, Tribe Dynamics, and Google Analytics
- A natural “people person,” skilled at building and nurturing relationships, and balancing many priorities
- Works with a high sense of urgency and integrity, easily and quickly adapts to change, and is motivated by deadlines and new challenges
- Strong verbal and written communication skills; can patiently and effectively communicate with a diverse and multicultural group of peers across time zones and continents
- Nimble, scrappy and adaptable. Can roll with the punches and thrive in a fast-paced, early-stage startup environment, including pitching in to support other persons and teams
- A positive, can-do attitude. You’re not deterred by minor setbacks and are able to swiftly overcome ambiguity
- Will consistently cultivate a culture of inclusion where all team members feel a sense of belonging and can bring their authentic selves to work
- Ability to travel as needed, including internationally
- Strong proficiency in Google Workspace, Microsoft Office programs and other workload management programs
What the job involves
- We are looking for a Social Media Manager with deep expertise of all social platforms to engage with our audience and own all social media campaigns
- Overseeing the seamless execution of social media content, strategy, and digital campaigns to attract, engage and grow the VIAVIA community across all social media platforms
- Manage the social media calendar across all platforms, setting targets and timelines for key brand initiatives and content creation shot lists and production. Responsible for pivoting in the moment based on trends and performance
- Staying up to date on current social media trends and implement them for the brand
- Work with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point
- Develop, drive and execute social media strategies that drive business goals, such as audience growth, engagement, acquisition, reach and awareness but with a focus on driving sales through Instagram and TikTok stores
- Produce, record, film and or shoot editorial content to be published on company social channels. Manage on-camera talent as needed
- Ensure content for VIAVIA’s private label brand and all third-party brands are in line with both the overall VIAVIA platform voice, but are differentiated based on brand-specific needs
- Monitor fans and follower communication, and respond in a helpful, brand-positive manner
- Conduct on-going trend and competitive analysis to inspire content ideas and build relevance and engagement on brand social channels
- Moderate the collection, curation, and integration of user-generated content on social media and the e-commerce website
- Manage weekly/monthly campaign performance reporting. Based on data, suggest and execute initiatives to improve engagement and performance
- Develop an engaging and brand-aligned content calendar every month
- Manage our organic influencer gifting program
Our take
Social commerce is already a multi-billion market in Asia. However, it’s only really getting started in the Western world. VIAVIA is aiming to lead this charge by curating quality Made in Italy brands, and recruiting high-following social media content creators to drive sales.
Due to ever changing and tightening privacy laws, it’s becoming more difficult for brands to acquire new customers online and on social media. However, by blending advertising with entertainment via content creators, VIAVIA offers brands a fresh way of making their products discoverable.
With high-profile founders and a solid mission, VIAVIA looks likely to become much more widely known over the next few years. A 2022 seed funding round will allow it to increase its footprint, as the growing popularity of social commerce brings consumers and brands alike to the space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2022
$8m
SEED
Total funding: $8m
Company benefits
- Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums
- PTO policy and company holidays
Company HQ
Norma Triangle, West Hollywood, CA
Leadership
Sixuan Li
(CEO)Was one of the most prominent business news anchors and producers on CCTV (China Central Television), and the first English-Chinese bilingual reporter hired by CNBC Asia. Prominent lifestyle and technology influencer, founder and proprietor of the lifestyle brand GLO Kitchen + Fitness in Beijing, with a chain of healthy dining restaurants and CrossFit gyms.
Anna Volpi
(General Manager (Italy))Headed strategy, operations, and sales for one of northern Italy’s leading providers of prefabricated industrial buildings for twenty years. Is also the founder and proprietor of Immobiliare Volta, a residential real estate investment and development firm based in Milan.
Luigi Caccia
(Chief Supply Chain Officer)Since 1986, has been Proprietor and Chairman of PureDenim - one of Italy’s largest denim exporters. Their contributions have given rise to new, more eco-friendly production techniques, and were featured at length in RiverBlue, a critically acclaimed documentary about the environmental impact of the fashion industry.
Andrea Pasinetti
(Head of Engineering)Former Founder in Residence at the AI Fund. Aside from VIAVIA, is also the Founder and CEO of Kira Learning, an AI-powered K-12 education publisher.
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