Senior Content Marketing Manager, Zocdoc
$125-187k
+ Variable pay and/or equity for eligible roles
2 days a week in office (Soho, NY)
API connecting patients to doctors
Posted today
API connecting patients to doctors
1001+ employees
Posted today
$125-187k
+ Variable pay and/or equity for eligible roles
2 days a week in office (Soho, NY)
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Curious about experimenting with new ideas, challenging assumptions, and embracing AI to solve problems
- Excited to build a holistic content program from the ground up, shaping new processes and strategies
- Able to see the big picture while translating high-level objectives into tactical plans
- Collaborative and comfortable partnering with Sales, Marketing, Product, Data, Creative, and more
- Serious about your work, but not about yourself. A sense of humor goes a long way!
- 8+ years of B2B content marketing experience, ideally in a demand generation environment
- Healthcare familiarity — you understand industry segments, trends, and compliance considerations (a plus)
- Proven copywriting and editorial skills with a track record of producing content that converts
- Knowledge of SEO, paid acquisition, lead nurturing, and lifecycle marketing tactics that enhance content’s discoverability and performance
- Strong analytical mindset — you can interpret performance metrics, funnel data, and audience insights to drive data-driven optimizations
- Exceptional communication (written and verbal), project management, and collaboration skills
- Experience managing multiple projects in a fast-paced, high-growth environment
What the job involves
- As our Senior Content Marketing Manager, you will lead the creation, implementation, and optimization of a comprehensive content strategy
- This strategy will attract, nurture, and convert our diverse healthcare audiences throughout the entire demand generation funnel and customer lifecycle
- Reporting to the Head of Product Marketing, you’ll drive pipeline growth and customer engagement, while elevating our brand voice and establishing Zocdoc as a market leader
- You’ll use proven strategies like customer-centric storytelling and multi-channel content distribution, while embracing and testing emerging AI opportunities
- Building a comprehensive content strategy tailored to our target segments and funnel stages — using various content types, formats, and channels
- Developing high-quality conversion-focused content that delivers measurable impact on demand generation objectives (MQL/SQL) and drives both new provider acquisition and existing customer expansion and retention
- Partnering with cross-functional teams (Sales, Product, Marketing, Data, Creative) to define and refine content themes that highlight Zocdoc’s POV, reinforce our value propositions, and integrate customer or third-party proof points
- Repurposing long-form content into quick-bite formats for social media (LinkedIn), newsletters, lifecycle campaigns, and more to expand reach
- Measuring performance across engagement, conversion, pipeline influence, and retention to inform optimization
- Developing, or in some cases directing, on-brand, high-quality content that can be consumed in various ways (blogs, whitepapers, webinars, reports, infographics, videos, and more)
- Iterating continually by analyzing content performance data, testing new approaches, and re-engaging audiences with refreshed ideas
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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