Head of Demand Generation, Normative
AI driven sustainability analysis
Job no longer available
AI driven sustainability analysis
101-200 employees
Job no longer available
101-200 employees
Company mission
To make known and reduce the sustainability impact of all economic activities on the planet.
Role
Who you are
- If you thrive at the intersection of data, automation, and marketing, let’s talk
- This role is essential in scaling our marketing operations and driving revenue growth
- Track record in driving leads for B2B companies
- Managed a small team before
- Experience in marketing automation and email marketing in SaaS or B2B environments
- Strong analytical skills – you’re comfortable with data and know how to optimize campaigns based on performance metrics
- Expertise with marketing automation tools (HubSpot, Marketo, Pardot, or similar)
- Project management skills – ability to coordinate across teams and manage multiple initiatives
- Clear, concise communication – you can translate data and insights into compelling messaging
- Strong drive to tinker, experiment, try new things and write a new playbook for the age of LLM
What the job involves
- Join the planet’s most important fight
- Normative is now looking for an Head of Demand Generation in London
- We’re looking for a Head of Demand Generation to own and scale lead generation through the whole range of performance marketing efforts
- This role oversees the lead generation operations as well as ensures our marketing campaigns reach the right people at the right time, driving engagement and revenue growth
- You’ll work closely with the growth and sales teams to create seamless, data-driven marketing journeys that drive qualified leads
- The role is a player coach role, with individual contribution and management responsibility
- Execute on a multi-channel marketing strategy to drive ICP leads at scale and within CAC targets
- Manage directly a team of marketing specialists, each owning their respective channel
- Own and optimize our marketing automation stack – manage tools, workflows, and integrations to improve efficiency
- Create and execute email marketing campaigns – drive engagement, nurture leads, and increase conversions with targeted messaging
- Segment and analyze customer data – ensure the right message reaches the right audience based on behavior, demographics, and lifecycle stage
- Measure and improve performance – track campaign effectiveness, run A/B tests, and refine strategies based on data
- Collaborate across teams – work with events, paid marketing, content, product marketing and sales to ensure alignment on messaging, lead scoring, customer journeys and performance
Application process
- We adopt a continuous selection process, so please make sure to apply with your CV in English
- Our interview process consists of 4 stages:
- 1. Screening interview with a member of our Talent Acquisition team
- 2. First interview with the hiring manager
- Online Personality & Logic assessment
- 3. Practical Case Interview
- 4. Interview with members of the Marketing & Product team
Salary benchmarks
Our take
Normative is a carbon accounting platform that leverages big data and artificial intelligence to help companies quantify and reduce their carbon footprints.
With companies worldwide estimated to have a 40% error rate in their manual emissions measurements, Normative reduces the accuracy gap by helping companies in their reporting.
Founded in 2014, Normative has received serious funding and seen its revenue growth in line with Net Zero targets worldwide. With intense pressure on companies - especially those in the financial sector - to reduce their carbon output, Normative is well set for success. The company reduces the cost of time and money for its clients in gathering and measuring the data on environmental impact, keeping its customers in line with the UK's Streamlined Energy and Carbon Reporting policy and the EU's Sustainable Finance Disclosure Regulation.
Steph
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2025
$10.5m
LATE VC
Jul 2022
$36.2m
SERIES B
Total funding: $60.4m
Company benefits
- Market-level salaries based on the country of employment
- The opportunity to conduct a salary review every 12 months, based on merits and performance
- 30 days/year of paid vacation + up to 2 additional days off
- Pension
- Parental leave benefit
- One wellness hour per week
- Winter & summer parties
- Off-sites/kickoffs
- After works
- A culture based on sharing and learning
Company values
- Be one team - Everyone is invited, included, and needed in the planet’s most important fight – Normative is one team, together in the fight for our one planet.
- Build the norm - Normative continuously develops, researches, and improves to accelerate the global transition to Net Zero.
- Own what matters - There’s no time to waste: we make sure to get things done.
Company HQ
Maria, Stockholm, Stockholms län
Leadership
Kristian Ronn
(CEO & Co-Founder)Previously Project Officer at University of Oxford.
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