ClassDojo started as a classroom management tool, which teachers can use to reward and influence good conduct at school. Beyond this, it has grown into a communication platform for teachers, students and their families, used by 95% of schools in the US, with a total of over 51 million users worldwide.
ClassDojo has had an interesting journey since its 2011 launch, growing steadily but struggling to turn a profit for almost a decade. However, the launch of its monetized communication app and tripled revenue as online learning became the norm during the pandemic propelled ClassDojo to success.
This success has led to significant venture capital investment, which is intended to evolve the company once more, from a communication app into an extracurricular learning platform and creative space for current ClassDojo users. The size and loyalty of ClassDojo’s user base, as well as the company’s sure-footed survival and growth over the last decade led to the company acquiring Y Combinator graduates Prendea in 2022, expanding its operations into Latin America and solidifying a promising future for the company.
Kirsty
Company Specialist at Welcome to the Jungle