Senior Product Led Growth Manager, Roblox
SEO/AEO
$211.9-252.4k
+ Equity
More information about location
3-5 days a week in office (San Mateo, CA)
Online gaming and entertainment platform
Open for applications
Online gaming and entertainment platform
1001+ employees
Open for applications
$211.9-252.4k
+ Equity
More information about location
3-5 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To connect a billion people with optimism and civility.
Role
Who you are
- 5+ years of experience in SEO or web optimization, with a strong focus on emerging search technologies and AI-driven discovery
- Proven expertise in Answer Engine Optimization (AEO) — including featured snippets, structured data, and entity-based search frameworks
- Exceptional communication and stakeholder management skills, with the ability to translate complex SEO and AEO concepts into clear, actionable business strategies
- Deep understanding of search engine algorithms, ranking factors, and the evolving role of AI and LLMs in search ecosystems
- Proficiency in analytics and diagnostic tools, such as Google Search Console, SEMrush, GA4, and similar platforms
- Track record of partnering with Product and Engineering teams to shape roadmap priorities and embed search optimization into product systems
- Experience collaborating with content and analytics teams to design, implement, and measure scalable SEO initiatives
- Bonus: Experience within UGC ecosystems, content discovery platforms, or marketplace-style environments
What the job involves
- We’re looking for a Product-Led Growth (PLG) Manager to accelerate organic user acquisition and engagement through Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)
- This role sits at the intersection of growth marketing, product, engineering and content, driving discovery of Roblox experiences, creators, and brands across the open web and emerging AI-driven search platforms
- You’ll own the strategy and execution for how Roblox content surfaces when users search for experiences, genres, creators, or topics across platforms like Google, Youtube and conversational engines like ChatGPT, Gemini, and Perplexity
- You’ll partner closely with product, data science, and engineering to design search-friendly experiences, scalable metadata systems, and content structures that amplify discoverability and conversion
- You will report directly to the Head of Growth Marketing
- Lead and execute advanced SEO strategies optimized for Answer Engines (AEO) and Generative Search (GEO) — including Google’s AI Overview and emerging AI-driven platforms — to grow user acquisition, creator engagement, and brand visibility
- Design structured, intent-driven content experiences that surface across featured snippets, AI-generated summaries, and conversational search results
- Collaborate across teams (Content, UX, Product, and Engineering) to ensure all digital experiences are optimized for both traditional and AI search ecosystems
- Run experiments across titles, genres, and landing pages to identify levers that drive CTR, dwell time, and conversion growth
- Partner with Product and Engineering to build scalable site architectures, metadata systems, and interlinking frameworks that enhance discoverability and ranking
- Collaborate with BD and Comms to initiate backlinking strategy to improve Roblox site authority
- Develop playbooks defining how Roblox content surfaces in SERPs, LLM-driven assistants, and AI answer engines through structured data and conversational content optimization
- Implement and refine schema markup and entity-based SEO to improve visibility in AI-powered search interfaces
- Analyze and report performance across SEO, AEO, and GEO channels, translating insights into actionable recommendations for product and content teams
- Educate stakeholders on emerging search behaviors and the impact of generative AI on discoverability, helping teams evolve strategies proactively
Our take
Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(Founder & CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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