Senior Product Marketing Manager, Quantcast
+ Bonus + Equity
Audience insights & real-time advertising
Be an early applicant
Audience insights & real-time advertising
501-1000 employees
Be an early applicant
+ Bonus + Equity
501-1000 employees
Company mission
To elevate the best of machine learning and human thinking to optimize advertising for better outcomes.
Role
Who you are
- 5+ years experience in B2B product marketing, media or technology (min. 2yrs in product marketing) working with brands and agencies
- Proven track record of customer-centric marketing, leveraging both qualitative and quantitative research methodologies
- Technically savvy, with experience in and understanding of the programmatic ad tech industry as well as ad-measurement
- Experience in running Product GTM launches and measuring their success
- Exceptional writing and editing abilities, combined with strong presentation and public speaking skills
- Organized thinker with strong project management skills and ability to work in a fast-paced environment
- Like getting things done - believing that perfect is the enemy of good
- Can simplify complex topics and explain them clearly and concisely
- Proactively collaborative and communicative within and across teams
- Excited by opportunities to jump in and figure it out
- Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines
What the job involves
- In this role, you will create foundational positioning and messaging that communicates the vision and value of Quantcast products.
- You will be a key partner to commercial functions globally, investigating challenges and opportunities to support teams with the knowledge and materials that will set them up for success.
- You’ll be a subject matter expert, immersing yourself in the market to understand industry trends, client perspectives, and competitor landscape and translating this into contextualized content, tools, and programs to sharpen go-to-market activity
- You will coordinate and collaborate with teams across the organization on an ongoing basis to bring Quantcast products to market and evangelize their benefits internally and externally.
- You will help to communicate the product roadmap to different audiences, articulate product-market fit, and develop product positioning that reinforces Quantcast’s differentiators and brand identity
- Partner with Product and Sales leadership and other cross-functional teams to drive product adoption and revenue growth
- ArmSales/commercial teams with the GTM materials, knowledge, and confidence required to take new or existing products out to market and win
- Translate your strategy and messaging into collateral, presentations, sales enablement tools, and playbooks, and successfully drive and measure adoption
- Provide internal thought leadership - you should enjoy writing, speaking, and generally evangelizing Quantcast and our solutions to internal stakeholders
- Collaborate with the Global Product Marketing team to support go-to-market strategy for new products and define launch strategies, product positioning, and messaging
- Establish and track key success metrics and measurement systems for your product launches and ongoing programs
- Build relationships across the organization to identify and fulfill specific regional needs, acquire feedback from the market, and ultimately move the needle for Quantcast
Our take
Third-party cookies are on the out following Google’s announcement they will no longer be allowed on Chrome. This has dealt a blow to advertisers, who are now looking for alternative ways of targeting potential customers. Quantcast is one of the companies offering a promising alternative, using AI-driven technology to facilitate advertising based on internet traffic.
This has given Quantcast a new and unexpected injection of interest. Moreover, this long run-up has given them time to develop a product with unparalleled data accuracy and a rich raft of features that puts it head-to-head with Google Analytics.
They are also ahead of the pack in adopting a privacy-first approach, including the appointment of new Chief Privacy Officer Min-Jae Lee. With privacy regulations currently disjointed but developing fast, this appointment will help Quantcast stay a leading and trusted organization in the field.
The company was boosted by an acquisition in 2023 from mobile-first tech giant InMobi. Quantcast has remained focused on the development and launching of new leading AI-driven products since then. If Quantcast can continue to deliver innovative capabilities, and inspire client confidence with its regulatory compliance, it is well insulated against the sector-wide changes anticipated over the years ahead.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-20% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2011
$8m
SERIES C
Jan 2010
$31.6m
SERIES C
Total funding: $65.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Konrad Feldman
(CEO)Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent). Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London.
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