Software Engineer, Share Local Media

While direct mail may seem outdated or old school at first, it’s easy to see why trendy brands add it into their marketing mix. The rise of email and social media marketing has created a lot of white noise, while the rapid decline of direct mail marketing has created an opening for a more personal approach from hip, trendy brands.

It’s impressive that SLM has grown into a respected player in the marketing industry, especially considering that the company has been more or less bootstrapped (save for a 2016 seed funding round). Though its product may be far too niche to ever become mainstream, this plays nicely into SLM’s favor, who can continue to grow in the underserved direct mail marketing industry.