Traditionally, most media was created and controlled by a few central organizations. Then, the internet came along and platforms like YouTube and Facebook democratized content creation while controlling distribution. Now, with the advent of blockchain technologies, Passes is attempting to decentralize power to the creators themselves.
The company delivers a platform for creators to scale their content and own their audiences. For example, a creator could monetize exclusive content such as special merch or even private phone calls. In theory, this should be a dream for creators, but Web 3.0 platforms such as Passes have found that in practice it can be difficult to onboard users.
With that said, Passes claims it is growing and profitable, with payments to creators in the nine figure range. It is also well-funded and acquired rival monetization platform Fanhouse. It should be noted that the company was sued in 2024 over alleged anti-competitive practices, and more recently faces a class-action lawsuit accusing it of distributing child pornography - though Passes strongly refutes these claims.
Kirsty
Company Specialist at Welcome to the Jungle
