Integrated Marketing Manager, Wayfair

• 5-7+ years of experience in corporate retail, ecommerce, or CPG, ideally in a marketing activation, brand partnerships, or integrated marketing role
• Exceptional communications skills, both written and verbal, for internal and partner facing communications
• Highly organized with the ability to context switch and manage multiple projects simultaneously
• Thrive in a fast paced environment
• Proven ability to collaborate effectively across a large number of cross functional stakeholders (e.g. creative, store managers)
• Willingness to learn and attitude of a true team player- positive, enthusiastic, and self motivated
• Solution-oriented, collaborative, and curious mindset
• Attitude of a true team player — positive, enthusiastic, with a willingness to learn
• Experience interacting managing brand marketing channels or leading local marketing strategies

• The Integrated Marketing Manager’s job is to act as a key driver of Joss & Main and Birch Lane brand marketing channels both via our e-commerce site and via regional marketing support of our physical stores
• You will be responsible for planning, executing, and optimizing comprehensive marketing campaigns that drive brand awareness and revenue growth
• With a focus on upper funnel marketing, including event marketing, Meta, Pinterest and local marketing (TV, radio, out-of-home), this role will work collaboratively with internal teams and external partners to deliver integrated strategies that align with Wayfair’s vision and business goals
• At the core, our managers are strong in both quantitative and qualitative analysis and strong cross-channel collaborators
• They thrive in fast paced environments, and are willing to roll up their sleeves to identify opportunities
• Collaborate with both marketing agencies and media vendors to run our brand marketing channels, the end-to-end strategy from creative brief to performance reporting
• Act as a key point of contact for our agency partners, vendors, retail store managers, and cross functional partners
• Build strategic roadmaps for key channels like paid social and retail marketing
• Plan our event marketing strategy across 6+ stores alongside key retail partners
• Act as a key collaborative partner to creative leads, sharing key learnings about creative so they can iterate and improve
• Manage brand marketing spend across channels, driving spend pacing alongside cross functional teams (performance team, finance)
• Lead our retail marketing strategy and execution that helps blend our ecommerce strategy with regional media strategies to drive customers to visit the store (e.g. mall marketing, event planning, community/ influencer activations, email, social)
• Directly manage a brand associate
• Monitor and analyze performance metrics, prepare post-campaign reports for leadership and broader crossfunctional teams, and offer actionable insights and recommendations to optimize future collaborations

Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.