Product Marketing Manager, Toast

• The ideal candidate has a proven track record of running high-impact product launches, driving cross-functional alignment and leadership, and possesses strong critical thinking and analytical skills to excel in a growth environment
• 4-8 years of applicable experience in product marketing or in a related role
• Highly analytical self-starter adept at synthesizing market data and research to inform product and go-to-market strategies that resonate with customer needs
• Proven leader of complex and strategic, cross-functional go-to-market initiatives from ideation to execution, skilled at partnering with diverse teams to drive impactful solutions
• Excellent communicator and storyteller, capable of translating complex content into compelling narratives and influencing stakeholders at all levels, including executives
• Adaptable and entrepreneurial, thrives in ambiguous, fast-growing environments, and eagerly dives into new products, industries, and technical details to deliver value
• Inbound and outbound product marketing expertise, with a track record of launching new products/features and developing segment-targeted positioning and messaging for multi-product platforms

Desirable

• The Toast Product Marketing team is responsible for connecting the Sales, Product, and Marketing teams to inform product development and bring new products to market through customer segmentation, value-based messaging, sales knowledge transfer, and cross-functional marketing activation
• In this high-impact team, you will gain substantial senior leadership exposure and the opportunity to drive long-term customer and shareholder value at a hyper-growth company
• As the Product Marketing Manager for Hardware, you will have the opportunity to drive GTM strategy for the product offerings most central to the Toast customer experience
• You will partner closely with the Product, Supply Chain, Marketing, Sales, and Customer Success teams to drive go-to-market (GTM) strategies for key products across the front-of-house and back-of-house restaurant hardware portfolio, including Terminals, Handhelds, Kitchen Display Screens
• This role involves leading product launch and lifecycle initiatives, campaign planning, and defining product positioning and messaging. You'll also leverage customer and market insights to inform our long-term roadmap and GTM strategies
• Lead go-to-market strategy, launch processes, and stakeholder management, and influence product development for new hardware products and features
• Partner with Product, hardware operations, and finance to develop key initiatives to drive efficient product adoption
• Become a market and sector expert on key restaurant hardware products, and use customer and market research to inform both product and GTM strategy
• Take ownership of conversion and adoption metrics and GTM performance, and implement cross-functional plans to drive improvements
• Collaborate with Sales Enablement to drive sales productivity through product knowledge transfer, seller collateral, and value-based talk tracks