Extend allows online and offline merchants to offer product warranties and protection plans at the point of sale. It aims to provide a comprehensive and centralised warranty system where before there was not one. Extend also provides customers themselves with a fast support experience, where 95% of claims are resolved in just 90 seconds.
Its API based platform is integrated into the likes of Shopify, Magento, Salesforce Commerce Cloud and BigCommerce, and can also be integrated into private client-owned e-commerce platforms. This ease of use is what makes Extend so appealing for clients.
The company has seen good funding that has fuelled business growth and geographical expansion. It’s interesting to note that PayPal Ventures and SoftBank are two of their main backers, as this indicates that payment giants see the value of these point of sale transactions. In 2022, Extend was named a certified partner of Shopify and reached an important milestone in becoming a full-service company, taking it one step closer to its vision of becoming the "AppleCare for everything".
Steph
Company Specialist at Welcome to the Jungle
