Lead Paid Media Manager, Product School
More information about location
Product management training courses
Job no longer available
Product management training courses
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
Product School's mission is to empower individuals and organizations to build better products.
Role
Who you are
- The ideal candidate will leverage emerging technologies and manage marketing budgets to optimize campaigns
- You have 4+ years experience as a Paid Media Specialist or similar role
- You have experience with various paid media platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Google Ad Editor, Microsoft Ads Editor, Google Tag Manager, etc
- You have experience with Google Analytics, Looker, Salesforce, Jira/Trello, Coda/Notionis
- You have experience managing and optimizing marketing budgets in excess of $2 million
- You have experience running B2B/ABM demand generation campaigns
- You are fluent with 6Sense or other ABM Platforms
- You have a Solid understanding of AI technologies and their applications in digital marketing such as ChatGPT
- You are proficient in utilizing AI tools and platforms for campaign optimization
- You have strong analytical skills with the ability to interpret complex data and translate it into actionable insights
- You have a firm grasp on what measures matter to maximize outcomes, and have the ability to gather corresponding data and generate related reporting
- You have excellent communication skills, both written and verbal
- You are detail-oriented, creative, and adaptable to changing landscapes
What the job involves
- We are looking for a Lead, Paid Media Manager to add to our marketing team
- As the owner of the end-to-end campaign management process, you will develop market-specific, on-brand campaigns that effectively reach our target customers across various segments
- Own the campaign management process end to end
- Develop campaigns specific to our market that are on-brand, relevant, and reach our target customers across segments
- Implement and optimize campaigns to maximize spend against budget
- Execute and track A/B tests; communicate performance, hypotheses, and next steps
- Ensure on-time and on-budget delivery of campaigns and strategies
- Track and manage paid marketing budgets using standardized dashboards
- Leverage emerging, high quality technologies to rapidly deliver high performing campaigns
- Deliver ongoing paid media thought leadership and education to marketing partners, from both campaign learnings and market trends
- Develop and mentor your team, providing ongoing support, coaching and feedback
Our take
Online courses have been booming in recent years, with students forced online, workers upskilling for career pivots, and companies obliged to carry out training virtually. But one area that has received little attention has been Product Management. This has cleared the way for Product School to become a leading player in online Product Management courses.
This has timed well with a rapid increase in demand for Product Managers over the last couple of years. Companies are increasingly prioritising Product Managers with specialised skill sets over more experienced hires. This means that the kind of intensive, short-form courses offered by Product School are more worthwhile for those working within this space than the longer, pricier MBA route.
Product School have also managed to net a roster of high-profile instructors with experience at the likes of Netflix, Slack, and YouTube, lending further value to their courses. With over 1,000 partner companies - including Fortune 500 players - and a 10,000+ strong alumni network, Product School are an impressive organization operating a finely tuned and highly valuable operation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
70% employee growth in 12 months
Company
Funding (1 round)
Aug 2021
$25m
GROWTH EQUITY VC
Total funding: $25m
Company benefits
- Work 100% remotely from anywhere
- Market competitive base salary plus variable compensation
- Free access to all of our online courses ($10,000 value)
- Unlimited paid time off
- Comprehensive benefits package, including medical, dental, and vision insurance
Company values
- Students first
- Learn and grow
- Quality over quantity
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Previously Co-founder and CEO at Floqq.
Share this job
View 2 more jobs at Product School