Director of Digital Commerce, Brooklinen
$165-200k
+ Equity and 15% target bonus
2-3 days a week in office
Luxury bedding, sheets & comforters
Be an early applicant
Luxury bedding, sheets & comforters
101-200 employees
Be an early applicant
$165-200k
+ Equity and 15% target bonus
2-3 days a week in office
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- 8–10+ years of experience in digital commerce, with meaningful ownership of site merchandising and/or marketplace performance
- Experience with eCommerce P&L management, forecasting, and demand planning
- Strong familiarity with Shopify Plus and modern analytics tools (e.g., GA4, Looker)
- A strong merchandising instinct, with the ability to translate product, inventory, and data into a compelling digital experience
- The ability to synthesize performance data into clear, actionable insights
- Experience managing agencies or external partners and holding them accountable to performance
- A business ownership mindset, with a strong understanding of revenue, margin, and long-term growth
- Clear, confident communication skills with the ability to influence cross-functional stakeholders
- Strong organization and attention to detail, with the ability to manage multiple priorities
- A proactive, solutions-oriented approach to identifying and resolving challenges
- Experience with marketplace platforms (e.g., Amazon Seller Central, Walmart Marketplace, or similar), including advertising, promotions, and operational levers preferred
- If this role excites you, even if you don’t meet every qualification, we encourage you to apply
What the job involves
- We’re seeking a Director of Digital Commerce to lead our digital commerce business
- This is a high-impact, player-coach role for a true digital merchant—someone who brings a strong commercial lens while ensuring our digital experience remains cohesive, thoughtful, and aligned with the Brooklinen brand
- You’ll own the performance of our digital storefronts, responsible for driving revenue while maintaining a strong customer experience
- Reporting to our VP, eCommerce & Marketplaces, you’ll partner closely with Planning, Growth/Retention, and Digital Product to ensure our site is both commercially effective and brand-aligned
- You’ll also lead a team of four across site content and merchandising, elevating both execution and commercial ownership
- Evaluate the end-to-end customer journey to identify friction points and improve the path to purchase
- Define strategies to increase AOV and UPT through cross-sell, upsell, and personalization
- Oversee onsite experiences across promotions, product launches, and product education
- Lead a culture of testing, using A/B testing and personalization tools to drive incremental revenue
- Implement dynamic merchandising strategies, including sort order and curated collections based on performance and business priorities
- Partner with Growth/Media teams to create a seamless click-to-cart journey
- Optimize landing pages, navigation, and funnel performance to improve conversion
- Translate performance data into clear, actionable improvements
- Define how DTC and marketplaces (including Amazon and Registry) work together to drive total business growth
- Build and execute go-to-market strategies for marketplaces
- Partner with agencies to improve performance across search, content, and conversion
- Reinforce Brooklinen.com as the home of the brand through differentiated experiences, bundles, and launches
- Lead and develop a team, evolving them from site operators into commercial owners
- Build scalable workflows for product launches and seasonal updates
- Maintain a strong attention to detail to ensure the site is accurate and optimized
- Partner with Digital Product and UX to shape features that drive revenue per session
- What Success Looks Like
- The digital experience feels cohesive, intuitive, and aligned with the Brooklinen brand across DTC and marketplaces
- Conversion, AOV, and revenue per session improve through thoughtful, data-informed iteration
- Cross-functional partners trust this role’s judgment and view them as a strong commercial thought partner
- Digital initiatives are well-coordinated, with clear priorities and fewer last-minute adjustments
- The team operates with a strong sense of ownership, balancing execution with a broader commercial mindset
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 6 more jobs at Brooklinen