Digital Performance Specialist, Enova

$68.5-99k

Salary applicable for Marketing Associate. For Senior Marketing Associate: $75,600-$109,200 USD

SQL

CSS

HTML

Google Analytics

Similar Web

Ahrefs

SEMrush

Optimizely

Hotjar

Senior and Expert level

Chicago

More information about location

3-5 days a week in office

AI-driven financial credit provider

Be an early applicant

AI-driven financial credit provider

1001+ employees

FintechB2CB2BArtificial IntelligenceLendingAnalyticsFinancial Services

Be an early applicant

$68.5-99k

Salary applicable for Marketing Associate. For Senior Marketing Associate: $75,600-$109,200 USD

SQL

CSS

HTML

Google Analytics

Similar Web

Ahrefs

SEMrush

Optimizely

Hotjar

Senior and Expert level

Chicago

More information about location

3-5 days a week in office

1001+ employees

FintechB2CB2BArtificial IntelligenceLendingAnalyticsFinancial Services

Company mission

To help hardworking businesses and individuals get access to fast, trustworthy credit through its AI-driven credit solutions.

Job

Company

Role

Who you are

As a Digital Performance Specialist, problem-solving, self-directing, and action-oriented thinkers are required
5+ years of experience in digital marketing, UX, marketing analytics, SEO, or related fields
Have strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools
Have experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools
Have experience with website and tag management (Google Tag Manager, Adobe Launch, etc.), and basic HTML knowledge (CSS and other coding is a plus)
Have experience designing and running A/B tests through tools such as Optimizely or Adobe Target
Basic understanding of SEO strategy and HTML
Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred
Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset

What the job involves

You will be responsible for improving website performance by monitoring key conversion funnels, managing our website analytics tracking and tag management, creating reporting in Adobe Analytics and other tracking tools, running conversion optimization tests, maintaining our marketing website content and executing SEO/AEO tactics
The role will be focused on supporting our CashNetUSA brand and does not include direct supervisory responsibilities
If you’re looking to join a leading Chicago fintech with a data-driven, test-and-learn culture, this could be the perfect role for you. We’re looking for someone ready to turn insights into impact for the CashNetUSA brand
Monitor, assess, and report on website and funnel performance. Provide weekly reporting updates and data-driven recommendations to marketing leadership and other key executives
Stay at the forefront of the evolving search and LLM landscapes by integrating AEO strategies into the overarching digital roadmap
Analyze visitor segments and traffic trends for optimization and content opportunities
Work with our internal creative team to manage and maintain our marketing website
Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues
Partner with cross-functional teams to test UI and UX enhancements to improve the customer application flow
Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates
Manage implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.)

Our take

Providing customers with quick access to credit is important for fintech companies to survive in today's financial landscape of open banking, but this is made difficult by high credit rejection rates from banks. However, these decisions are generally made by human assessments of data which are limited due to the complexity of the modern financial landscape. AI-driven solutions, able to analyse vast amounts of data almost instantly to derive accurate credit risk assessments, present room for improvement in the lending industry.

Enova provides a platform called Colossus that leverages AI and machine learning-enabled analytics to provide businesses and individuals with fast, reliable, and trustworthy credit. The company achieves this by partnering with banks and sharing its data analysis solutions, helping to identify opportunities for credit when they would otherwise be missed. There is definitely a market for its product: over 13M customers have funded almost $65B through the platform to date.

Enova has grown strongly in recent years based on the rapid uptake of its product. As the macroeconomic climate remains volatile, businesses will increasingly come to rely on Enova's AI-based solutions to help them manage credit risk and navigate an increasingly complex lending environment.

Steph

Company Specialist at Welcome to the Jungle

Insights

13% employee growth in 12 months

Glassdoor (3.8)

Company

Company benefits

Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results
Health, dental, and vision insurance including mental health benefits
PTO & paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
Employee recognition and rewards program
Charitable matching and a paid volunteer day…Plus so much more!
401(k) matching plus a roth option

Company HQ

Chicago Loop, Chicago, IL

Leadership

David Fisher

(CEO)

Before joining Enova as CEO, they were the CEO of optionsXpress and CFO at Potbelly Sandwich Works, Prism Financial and RBC Mortgage.

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