Demand Generation Associate, Grafana Labs
Lifecycle Marketing
$74-89k
+ Equity
Organization monitoring, visualization and observability platform
Open for applications
Organization monitoring, visualization and observability platform
1001+ employees
Open for applications
$74-89k
+ Equity
1001+ employees
Company mission
To unite data, no matter where it lives, and empower its users to analyze, take action, and make smart decisions.
Role
Who you are
- The ideal candidate thrives in high-growth environments, always seeking new ways to refine and elevate campaigns
- They face challenges head-on, demonstrating agile adaptation to continuously push for results. When obstacles arise, they dig deep to find solutions, staying focused on what matters most and driving impactful outcomes through their proactive, results-oriented approach
- 2+ years of experience in B2B SaaS demand generation
- Expertise in email nurture, website optimization (experience with Adobe Target or similar tools), and paid media (LinkedIn Ads, Google Ads, etc.)
- Foundational understanding of AI prompt writing to apply to marketing initiatives
- Data-driven mindset with proficiency in analytics tools (Google Analytics, Salesforce, Tableau, Looker, etc.) to drive campaign performance and optimizations
- Strong ability to collaborate with cross-functional GTM teams and lead initiatives that align with broader business and revenue goals
- Proven project management skills with the ability to manage complex campaigns and initiatives simultaneously in a fast-paced environment
- Experience in high-growth environments where innovation, problem-solving, and a proactive approach are key to success
What the job involves
- We are looking for an experienced and data-driven Demand Generation team member to lead our campaigns that drive users from awareness to adoption and support our land and expand motion
- This role will require a strong focus on multi-channel campaign management, with expertise in email nurture, website optimization, and paid channels
- AI & Automated Nurture Flow Management: Help manage and scale AI-driven nurture flows, ensuring seamless integration between automated email nurturing and AI-generated content. Work closely with the AI team to continually refine and enhance these flows for better engagement and conversion
- Demand Generation Strategy & Execution: Develop and execute integrated demand generation campaigns targeting both new users and expansion among existing customers. Drive users through the funnel from awareness to adoption, and create targeted campaigns that encourage expansion within existing accounts
- Multi-Channel Campaign Management: Lead the strategy, management, and optimization of demand generation campaigns across multiple channels, including email nurture, website personalization (with tools like Adobe Target), and paid channels (LinkedIn Ads, Google Ads, etc.)
- Web Optimization & Personalization: Leverage web optimization tools (e.g., Adobe Target) to continuously enhance user experiences and conversions on our website. Collaborate with the web team to create personalized landing pages and optimize user journeys
- Data-Driven Optimization & Testing: Define KPIs for campaign success and continuously monitor performance. Use A/B testing, analytics, and insights to optimize campaigns and ensure they meet demand generation objectives
- Messaging Strategy & Collaboration: Work cross-functionally with content, creative, and product teams to create compelling, personalized messaging for multi-channel campaigns
- Sales & Marketing Alignment: Partner with Sales and SDRs to ensure alignment on campaign objectives, and collaborate on pre- and post-campaign activities to maximize the effectiveness of campaigns and ensure a smooth handoff for lead follow-up and account expansion
Our take
Observability plays a crucial role in software development, where dashboards are pivotal for monitoring the health of IT infrastructure across an organization. However, for developers, the frustration of spending unnecessary time navigating between different dashboards to find the latest information detracts from valuable programming time.
Grafana collaborates closely with its clients to create customizable observability platforms, striving to enhance efficiency in observability. Its offerings include cloud-based data structures, dashboards, API plugins, and collaboration tools. Currently, FGrafana boasts over 21M active instances and approximately 10M users globally, with a customer base exceeding 2,000, including prominent names like Bloomberg, PJ Morgan Chase, eBay, PayPal, and Sony.
While Grafana provides free plans with a simplified tool package, the Grafana Enterprise Stack offers customized observability solutions on a monthly subscription basis. The company's ongoing strategy revolves around continually improving Grafana to meet users' demands, enhancing functionality with each iteration, and fostering community engagement by enabling users to share their Grafana dashboards with the broader open-source community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$270m
SERIES D
Apr 2022
$240m
SERIES D
Total funding: $805.2m
Company benefits
- Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
- Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
- Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
- Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
- Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
- Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
- Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
- Fond Perks: Grafanistas across the world receive access to Fond, a platform that provides access to pre-negotiated discounts on a wide variety of services including entertainment, food, and fitness
- Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
Company HQ
Financial District, New York, NY
Leadership
Raj Dutt
(Co-Founder & CEO)Currently a Board Member at NSONE. Previously founded Voxel where they served as the CEO for 12 years. They also served as the Senior Vice President of Technology at Internap Network Services.
Torkel Ödegaard
(Co-Founder)Graduated from Mälardalen University with a Master's in Computer Science. Founder of Coding Instinct. Previously worked as a Consultant at H&M, Avega, and Ebay.
Anthony Wood
(Co-Founder)Previously worked at Visa and Voxel as a Senior Systems Engineer. They also have Systems Engineering axperience at PalVision and iiNet.
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