Senior Manager of Lifecycle & CRM Marketing, Flex
$145-164k
+ Company equity
More information about location
3 days a week in office
Flexible rent payment application
Open for applications
Flexible rent payment application
501-1000 employees
Open for applications
$145-164k
+ Company equity
More information about location
3 days a week in office
501-1000 employees
Company mission
Flex's mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
Role
Who you are
- The ideal candidate will have a strong background in email marketing, A/B testing, and customer communication strategies
- 5+ years of experience in lifecycle and CRM marketing and campaign management, with a focus on A/B testing and customer communication optimization
- Proficiency with email and SMS marketing platforms, A/B testing tools, and analytics software. HTML experience strongly preferred
- Experience working in regulated industries (financial services) preferred
- Familiarity with telecommunications regulations (TCPA, CCPA, CAN-SPAM, etc.) and understanding of the importance of compliance in marketing communications
- Strong ability to analyze data and translate insights into actionable strategies for improving marketing performance and customer engagement
- Highly collaborative, with the ability to work cross-functionally with marketing, product, data, and compliance teams
- Creative, innovative thinker with a passion for optimizing user experience through digital communication channels
- Desire for fast-paced, entrepreneurial environment
What the job involves
- As we look to expand into our next phase of our growth, we are hiring a strategic and creative leader to develop and execute a marketing strategy focused on driving acquisition of SMB property managers through consumer referrals and lead generation
- Reporting directly to the Business Lead of our Renter Direct (DTC) strategy, you will own email, push, SMS and offline marketing campaigns to incentivize consumer-to-business referrals and lead generation, as well as property manager engagement and adoption
- You will work cross-functionally with product, sales, and analytics to develop and execute lifecycle marketing strategies that both drive and build atop high-quality lead generation and nurturing through to acquisition and expansion
- Manage the campaign lifecycle from concept through implementation, monitoring, and optimization. Design, build, and implement both CRM campaigns with a focus on driving engagement, referrals, adoption and expansion
- Develop compelling, high-converting email creatives. Ensure messaging aligns with brand voice, resonates with target audiences, and is optimized for engagement across different segments. Continuously test and refine content based on performance insights
- Lead the execution of A/B testing initiatives to continuously improve campaign performance (open rates, CTR, conversions) and ensure the highest level of customer engagement
- Leverage data to segment audiences for personalized messaging. Develop strategies for customers based on historical behavior, lifecycle stages, and product interaction
- Collaborate with internal teams (creative, content, sales, etc.) to ensure marketing campaigns are well-supported and executed efficiently, using messaging aligned with company goals and voice
- Bring fresh, creative ideas to the table for optimizing customer communication. Use data-driven insights and industry trends to craft innovative email/SMS marketing strategies that improve customer engagement and actions
- Report on campaign performances, providing insights and actionable recommendations for continuous improvement. Use analytical tools to evaluate campaign success and track key metrics like conversion rates, ROI, and customer engagement
Our take
Many people struggle to pay their rent every month, with a variety of bills hitting their bank accounts simultaneously. Whilst many of these people earn enough money to cover their bills, the inflexible nature of monthly bills can make the all-in-one payment a harder obstacle.
Flex provides a mobile application for the flexible payment of rent, allowing users to pay their landlords through flexible payment plans, reschedule payments when necessary, and protect their funds through Overdraft Protection. The company achieves this by partnering with estate agents and paying their resident's bills upfront, taking on the challenges that landlords would normally have due to late payments.
Flex has experienced extremely rapid growth since its founding which has caused some issues, as it struggled to keep up with the surge in new customers. Having made improvements to its product and scaled its customer service team, it is set to continue providing a service that has come to be highly valued by both tenants and landlords.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$160m
SERIES C
Apr 2021
$46.6m
SERIES B
Total funding: $225.1m
Company benefits
- 100% company-paid medical, dental, and vision
- 401(k) + company stock options
- Unlimited paid time off + company paid holidays
- Parental leave + IVF and adoption support
- Flex Cares Program: Non-profit company match + pet adoption coverage
- Pet Insurance
- Free Flex subscription
Company HQ
Midtown Manhattan, New York, NY
Leadership
Shragie Lichtenstein
(CEO)Experience working in venture capital investments for Point72 and TVC. Also co-founded Boundless Reality.
YeTong Shao
(CPO)Experience as Data Science Researcher. Also co-founded Boundless Reality.
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