Demand Generation Manager, Electric
$125-150k
+ Employee Stock Option Program
More information about location
IT support for businesses
Open for applications
IT support for businesses
1001+ employees
Open for applications
$125-150k
+ Employee Stock Option Program
More information about location
1001+ employees
Company mission
To revolutionize IT by making it simple, effortless, & lightning-fast for businesses everywhere.
Role
Who you are
- If you want to bring your skills to a highly collaborative team and are passionate about pairing the creative with the analytical, have a flair for testing and experimentation, embody grit, determination, and curiosity, and want to be part of bringing Electric to small businesses across the U.S., read on
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in demand generation, growth marketing with a focus on B2B or SaaS
- Experience in building demand gen programs for start-ups with $5MM- $20MM revenue
- Excellent communication and project management skills
- Copywriting and attention to detail
- Experience with digital advertising platforms
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Ability to present marketing plans clearly, drive alignment and urgency cross-functionally
What the job involves
- Standard Working Hours: local timezone, 9:00AM -6:00PM
- Electric’s Marketing Team is looking for a Demand Generation Manager to join our team to build and scale demand creation and pipeline conversion programs
- You will be responsible for the strategy and execution of Electric’s demand generation programs across a variety of channels
- As part of Electric’s marketing team, you will partner closely with sales, revenue ops, data science, and other teams to ensure our demand generation programs are driving impact to the business
- This is a unique opportunity to define the demand generation function at Electric while directly contributing to the growth of the marketing team and ultimately the company’s revenue
- Lead demand generation programs from ideation to execution to reporting
- Develop and implement demand generation strategies and campaigns to drive qualified leads to sales team
- Manage multi-channel campaigns to drive qualified leads and pipeline generation
- Collaborate with cross-functional stakeholders across Product, Sales, Partnerships, Revenue Operations, and Data Science
- Design and implement test plans to understand drivers of lead conversion and revenue including identifying new B2B channels
- Analyze campaigns performance and continually optimize for efficiency
- Partner with cross functional teams such as Sales, Product, and Data Science
Our take
IT departments face an increasingly complex workload, and this can be difficult for small businesses to manage. They must manage administration, distribution, and maintenance. Building excellent customer relationships on top of this can result in a large strain on IT departments, particularly for smaller companies.
Electric simplifies IT departments by designing a range of software tools that aim to streamline troubleshooting for all business sizes. By integrating a range of cloud-based apps and an AI chat service, Electric aims to solve all IT problems within one data stream. By removing unnecessary routine issues from the communication stream, customers of Electric can focus on troubleshooting truly unique issues.
Electric charges a monthly rate per seat and supports around 50,000 people from 900 organizations. The startup has raised over $200 million to date, hitting unicorn status in 2022, and plans to do more merger & acquisition deals. Thus far, Electric has acquired Sinu and TechVera, and is now working on product initiatives to improve its offering further and reach more customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Mar 2022
$20m
SERIES D
Oct 2021
$90m
SERIES D
Total funding: $208.8m
Company benefits
- Flexible Paid Time Off
- Commuter Benefits
- Mental Wellness Days
- Career Coaching
- Learning & Development Courses
- Health Benefits for All
- Fertility and Family Planning
- Paid Parental Leave
- Work From Home Stipend
- Remote Work
- 401K
- Life Insurance
Company values
- Caring above all else
- The customer is the business
- Think BIG and start small
- Outcomes, not outputs
- Without change, there is no innovation
- Chase excellence
- Enjoy the ride
Company HQ
Canal Street, New York, NY
Articles
Leadership
Ryan Denehy
(CEO)Studied Mass Media and Economics at Hofstra University. VP then GM at BNQT Media Group. Co-founder at Swarm Mobile, before joining Groupon in Operations and Strategy.
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