Social Media Coordinator, TALA
More information about location
3-5 days a week in office (Vauxhall, London)
Women's activewear
Be an early applicant
Women's activewear
21-100 employees
Be an early applicant
More information about location
3-5 days a week in office (Vauxhall, London)
21-100 employees
Company mission
To bring you sustainably-made activewear that delivers on performance, fit, quality and style, without the hefty price tag.
Role
Who you are
- Have at least 2 years of professional social media experience, having managed a similar account first-hand
- Have clear examples of both your contributions to growing a social account, and crafting the aesthetic character of the account
- Have experience with reporting tools such as Google Analytics to provide insightful analysis into channel performance
- Be comfortable working in a busy start-up environment: working lean and quickly with available resources
- Have experience creating engaging content - we’ll want to see examples of what you can do, from ideation to filming to editing
- Be highly organised and an excellent project manager, attentive to detail and commercially minded
- Have a good understanding of the brand and the customer
- Be driven, ambitious, solution oriented, and nice to work with
What the job involves
- We are looking for a dynamic and creative Social Media Co-ordinator to join our team, with a strong focus on managing and growing our organic social channels
- Whilst Instagram continues to be our primary channel, TikTok, LinkedIn, Pinterest, YouTube will all play critical roles in the next stages of our business growth
- Reporting into the Head of Social Media and sitting within the wider Creative team, this role will be pivotal in defining and executing our social strategy, creating engaging content, and driving key growth metrics, including follower growth, engagement, reach, and conversion
- Channel Strategy Execution: Own community management and posting schedule across our key social channels with a focus on growth metrics such as follower growth, engagement, reach, and conversions, blending creative vision with commercial acumen
- Channel Day-to-day Maintenance: Own the general health of key channels by managing scheduling, post creation, crafting social-first captions, posting, post-upload monitoring, community management, and sourcing user-generated content
- Content Creation: You will sometimes be required to support our Content Creators & Creative Team in creating content for our key channels. This requires a comfort in multiple content settings (behind and in front of the camera) whilst exhibiting a willingness to consistently experiment with new concepts while maintaining high standards
- Campaign Strategy Support: Lead on building larger-scale campaign rollout plans, as well as strategizing, developing, and executing smaller-scale campaigns with a social-first approach, aligning with seasonal moments like Valentine's Day and Mother's Day. You may be required to be on set from time to time, but only according to the needs of the specific shoot as determined by the Head of Social
- Reporting & Analysis: Conduct weekly and monthly reporting on channel performance, utilising data analysis skills to visualise and communicate insights effectively and support in presenting these insights back to the business in marketing and trade meetings
- Support: You will provide ad hoc support for the wider Social and Creative teams, including social content, copywriting, asset editing and more. You will have an opportunity to learn and try your hand at many disciplines, and will be up for whatever comes your way
Application process
- Please do not spend time on a cover letter. Instead, please spend no more than 30 minutes on creating a list of 5 suggested content types you'd recommend we create in-house as part of this role's content creation on any platform
Salary benchmarks
Our take
In recent years major clothing brands have fallen short of ethical standards, with their supply chains coming under scrutiny for poor working conditions and environmental violations. With the era of fast fashion coming to an end, socially conscious shoppers are voting with their feet. TALA was founded in 2019 to provide a sustainable option in activewear, offering ethically-produced, sustainable clothing at an affordable price.
The activewear industry boasts a global worth of £140B, and TALA enters this competitive landscape as one of many startups aiming for a share of the market. However, TALA distinguishes itself with several strengths not commonly found in its competitors: a substantial and passionate following on social media, commitment to ethically sourced and predominantly recycled clothing, and a pricing strategy that remains affordable for its target demographic.
With substantial funding under its belt, the company is earmarked for continued product development and the enhancement of its supply chain. With a dedicated customer base and strong support from the investment community, TALA is well-positioned to lead the charge for ethical transformation in the fashion industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Most candidates hear
back within 2 weeks
21% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2024
$6.4m
EARLY VC
Feb 2022
$5.4m
EARLY VC
Total funding: $11.7m
Company benefits
- Fun, energised, startup working culture
- Mondays and Fridays usually remote, Tues – Thurs at our Vauxhall office
- Work-life balance: Half fay Fridays, 25 days AL
- Clothing allowance and discount on the best athleisure in the game
- Beautiful and bright offices in a historic building in central London (near Vauxhall) with other startups on site
Company HQ
Holborn, London, UK
Articles
Leadership
Grace Beverley
(CEO)Also the founder and CEO of Shreddy as well as a Non-Executive Director at POGO. Previously worked as a New Client Acquisition Analyst at IBM.
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