Product Marketing Manager, Cobalt
$95.2-119k
+ Equity
Penetration testing software provider
Job no longer available
Penetration testing software provider
501-1000 employees
Job no longer available
$95.2-119k
+ Equity
501-1000 employees
Company mission
To become the world's interface to the security workforce.
Role
Who you are
- 3-5 years B2B cybersecurity product marketing experience
- Bachelors degree, MBA a plus
- Comfort working in a startup environment
- Marketing experience within a SaaS or cloud based technology start-up is preferred
- Proven background in owning customer research, market analysis, and segmentation
- Collaborative and team-oriented, with an ability to build strong working relationships across levels, departments, and geographically dispersed office locations
- A can-do attitude and ability to juggle multiple priorities simultaneously
- Demonstrated communication and writing skills
- Experience working in a fast-paced environment, where experimentation and iteration were core values
What the job involves
- You will be responsible for the development and execution of marketing strategies, product positioning and messaging, marketing content for product launches, events and sales enablement and go-to-market plans for Cobalt offensive security solutions
- You are passionate about understanding customer needs and ensuring we have the core product marketing resources to empower customer success
- As a natural storyteller, you can easily translate that knowledge into compelling positioning and content
- You’ll do this by delivering the right content at each stage of the customer lifecycle, by equipping Cobalt teams with the right stories and talking points, and by evolving the Cobalt brand through product and feature launches
- Marketing strategy — create product marketing plans, quantify market opportunities, identity and lead GTM strategies
- Market intelligence — understand and stay abreast of competitive landscape and industry news to best influence our marketing strategy, competitive positioning and sales enablement
- Positioning and messaging — craft compelling, high-impact messaging and customer-centric narratives that define our portfolio, value proposition, and competitive differentiation
- Thought leadership – partner with corporate marketing to develop narratives, create presentations and content (white papers, blogs, videos, etc) to drive awareness and demand for Cobalt
- Product launches — lead successful product launches by owning the go-to-market strategy for new product introductions and feature releases including market research, positioning, messaging, packaging, demand generation, internal enablement, customer communications, etc
- Cross-functional alignment — partner with cross-functional teams to research, plan and implement go-to-market tactics that increase demand, revenue, and retention
- Enablement — work collaboratively with Product, Delivery and GTM teams to develop tools and materials that arm the sales, customer success and channel teams with sales plays and competitive intelligence that increases sales productivity and pipeline conversion
Our take
Cobalt is a penetration testing platform providing PtaaS to significantly improve the efficiency and deliverability of penetration testing. The company is working to transform a multi-billion dollar industry that is set to grow in value as vulnerabilities become an increasing liability.
Its approach, using a curated marketplace of 400+ highly vetted ethical hackers, is pioneering in an industry typically hobbled by inefficient practices. Existing services tend to deliver a PDF list of vulnerabilities at the end of a testing period, whereas Cobalt delivers results in real-time, integrated into the client’s existing environment.
Usefully for Cobalt, smaller and larger businesses alike have the need for its offering, as the use (and protection) of data becomes increasingly important across all scales. In an age where hacker tech is rapidly developing, Cobalt's continuous pen-testing will no doubt prove a vital and attractive tool, and the company's recent integration of AI will support its users in combatting more complex threats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2020
$29m
SERIES B
May 2018
$5m
SERIES A
Total funding: $36.5m
Company benefits
- Equity plan
- 401k matching for retirement savings plan
- Paid parental leave
- Flexible PTO, to support work life balance from anywhere in the US, UK, and Germany
- Monthly WFH stipends for equipment, lunches, wellness and learning & development
- Work directly with experienced senior leaders
- Make your mark in the rapidly expanding PtaaS space
- Join an award-winning “best workplace” and fast growing team
- Medical, dental and life insurance benefits
Company HQ
South Beach, San Francisco, CA
Leadership
Sonali Shah
(CEO)Joined Cobalt as CEO in 2024. They are a seasoned Business Leader with more than 20 years of experience scaling high-growth businesses across the cybersecurity landscape.
Lisa Matherly
(CMO)Joined Cobalt as CMO in 2023. They have over 2 decades of experience in B2B Marketing and Cyber Security. Prior to Cobalt, they spent most of their career at McAfee, Intel, and 3Com in various leadership roles across Marketing, Customer Service, and Sales.
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