Product Marketing Manager, Jasper
$150-180k
Generative AI platform
Job no longer available
Generative AI platform
501-1000 employees
Job no longer available
$150-180k
501-1000 employees
Company mission
To help people break through writer's block to finally get their content done.
Role
Who you are
- 5+ years of B2B Product Marketing experience, preferably in tech/software
- Experience in building and demonstrating technical solutions
- Proven ability to synthesize market, competitive, and customer insights into clear takeaways and strategic recommendations
- Experience building launch projections, measuring impact, and analyzing product-related data
- Experience working with product-led growth and sales-closed pipelines
- Strong project management skills, including clear communication on timelines, ownership, and status updates
- A clear point of view on product positioning and an understanding of what great execution looks like
What the job involves
- As a Product Marketing Manager at Jasper, you will be responsible for developing and articulating the point of view and value proposition for Jasper’s product across different buyer personas and industries
- You will own the strategy, narratives, technical construction, execution, and extension of Jasper’s demo solutions
- Partnering with Sales Enablement, GTM, and Solutions teams, you will develop and deliver solutions-based stories, use cases, and technical content that drive customer engagement and adoption
- This fully remote role reports to the Director of Product Marketing and is open to candidates located anywhere in the continental US
- Partner with GTM and Sales Enablement teams to develop industry-specific marketing solutions and ensure effective positioning of Jasper’s product
- Create prioritized stories and use cases, and identify the best routes-to-market to serve those needs
- Craft compelling messaging that highlights Jasper’s value proposition and differentiators
- Develop and create storyboards, scripts, and demos for keynotes, conferences, and webinars to effectively communicate technical concepts
- Support product launches by crafting content and demos that highlight technical differentiators and drive engagement
- Collaborate with cross-functional teams, including Product, Engineering, Design, Customer Success, and Sales, to ensure alignment on product positioning and promote thought leadership
- Assist with persona development, working closely with teams to create targeted segments and optimize purchase and upgrade paths
- Be accountable for launch metrics, as well as long-term adoption and expansion goals
Our take
Jasper allows enterprises to create written copy and content quickly for a range of purposes, from SEO rankings to ad conversions and social media posts across a growing list of languages.
While AI has been going mainstream across many industries, its use in creative content production, rather than content analysis, has largely been met with doubt. Jasper is attempting to up the standards with its writing assistant, which can generate original long or short form content based on a short brief.
With over 100,000 customers, Jasper is used by a number of high-profile companies such as Google, IBM, and Airbnb. While ChatGPT has been dominating the news space surrounding generative AI, it has significant limits resulting from overburdened servers and a long waitlist to use the product - whereas JasperAI provides faster results and is readily available. The company is well set to see further growth as it rides the rising popularity wave of generative AI.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
211% employee growth in 12 months
Company
Funding (1 round)
Oct 2022
$125m
SERIES A
Total funding: $125m
Company benefits
- Unlimited Paid Time Off
- 401(K) Matching
- 100% Employer Paid Medical, Dental and Vision Insurance
- Happy Hours & Fun Events
- Paid Holiday & Sick Days
- Paid Parental Leave
- Full-time employees receives a monthly stipend to support their version of self-care & wellness
Company HQ
Treemont, Austin, TX
Leadership
Dave Rogenmoser
(Co-founder, CEO)Prior to Jasper, was CEO of Proof, a web personalization platform, which was founded with Jasper co-founder Chris Hull. Previously co-founded RedWood Recruiting.
Chris Hull
(Co-founder)Before co-founding Jasper, was on the founding teams at web personalization platform Proof, as well as Pinpoint PT, a reference tool for physical therapists and DPT students.
JP Morgan
(Co-founder, CTO)Was a co-founding CTO of of Proof alongside Chris Hull and Dave Rogenmoser. Previously co-founded and was CTO of online invoicing platform Payfunnels.
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