Senior Manager of Event Marketing, Panorama Education
$127.8k
+ Annual bonus or commission awards; + Equity awards
All-in-one educational data platform
Open for applications
All-in-one educational data platform
201-500 employees
Open for applications
$127.8k
+ Annual bonus or commission awards; + Equity awards
201-500 employees
Company mission
To improve student outcomes by helping schools and districts act on data.
Role
Who you are
- The ideal candidate is a strategic thinker with a creative mindset, highly collaborative, and has a proven track record of delivering exceptional attendee experiences while driving pipeline growth
- 5-7 years of experience in B2B events with a strong track record of planning and executing successful events, 3rd party and hosted. Virtual event experience is preferred
- 2+ years of managing a team of event marketers
- Creativity and experience running memorable events that stand out from the crowd
- Excellent communication and presentation skills to effectively engage internal teams, external speakers, and attendees
- Passion about having a deep understanding of our addressable market and target audience
- Collaboration superpowers, working closely with Executives, Sales, SDRs, and Sales Enablement
- Strong project management skills, with a keen attention to detail and the ability to juggle multiple priorities
- Proven results in collaborating with cross-functional teams, and mixing the art and science of marketing to achieve results
- A data-driven approach, with the ability to interpret performance metrics and make informed decisions to drive continuous improvement
- Creative problem-solving skills and a passion for creating memorable, impactful events
- An understanding of diversity, equity, and inclusion principles and a commitment to incorporating these into event planning and execution
- Ability to travel to support national conferences and large hosted events (~25%)
What the job involves
- We’re looking for a dynamic and experienced Senior Manager, Events Marketing to lead our conferences, Panorama hosted events, both client and prospect, and webinar & virtual event programs. This role is crucial to driving brand awareness, lead and pipeline generation, and client engagement
- Oversee the planning and execution for both in-person (conferences, hosted Panorama, etc) and virtual events, ensuring they align with company and marketing goals, strengthen our market presence, and deliver measurable results
- Refine and innovate event tactics and programs, experimenting with approaches like lunch-and-learns, regional campaigns, roundtables, and roadshows to increase engagement
- Manage speaking sessions workflow, including collaboration with marketing stakeholders on theme identification, content creation, and speaker selection
- Support Panorama’s annual Summit, including agenda development, speaker selection and prep, vendor management, and budget oversight
- Build and maintain relationships with district organizations and sponsors, to maximize opportunities beyond event marketing (advertising, leadshare, co-marketing, etc)
- Oversee the webinar strategy and program, leveraging in-person event best practices to create memorable virtual events
- Design engaging, memorable experiences at industry conferences and hosted events such as meetups and executive roadshows
- Maximize impact at major conferences by organizing ancillary events (e.g., dinners, happy hours)
- Ensure seamless event execution via pre-event planning meetings with travel teams, managing executive involvement and reviews, and running post-mortem meetings
- Manage third party vendors such as exhibit house, production company, A/V providers, etc
- Work closely with marketing, sales, product, and customer success teams to align event content, messaging, and follow-up processes for maximum impact
- Provide strategic planning insights to Sales on appropriate marketing activities for the various sales cycles: leadgen, acquisition, expansion, deal acceleration
- Work closely with SDRs to ensure quick and effective lead handoff and lead follow-up is personalized and effective
- Lead, coach, and mentor the events team, fostering teamwork, growth, and the scaling of the event marketing program
- Responsible for managing the full event lifecycle from budgeting to logistics to vendor management to partner coordination to post-event analysis
- Deliver operational excellence with oversight of timelines, contract negotiation, venue management, and budget reconciliation
- Manage and report out on event budget, finding the right balance between cost-effective events and high-quality standards
- Track, analyze, and report on event marketing effectiveness while identifying areas for optimization and improvement
- Be up-to-date on the latest industry trends, emerging event technologies, and new ways to enhance event effectiveness
Our take
Educational data is invaluable in ensuring that students are meeting their potential - data such as attendance, behaviour, and grades. Educational professionals typically collect and aggregate this data across spreadsheets, but the time-consuming process of turning this mass of data into actionable insights often leads to it not being analyzed often or at all.
Panorama Education provides an all-in-one educational data platform for schools, featuring unified data entry and dashboards for the analysis of student information. The platform is fragmented into sections on student success, social-emotional learning, feedback surveys and positive behaviour, and provides personalized professional development experiences for teachers to help them better understand how to act on data.
Whilst educational data platforms are nothing new, Panorama Education has taken a smart approach by focussing on providing data entry, analysis, and professional development in a unified, accessible and user-friendly platform. Its recent acquisition of Mesa Cloud, a graduation management system that ensures students are on track to receive a diploma, further enhances its offering with the ability to auto-monitor and flag students who are off-track.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$5m
LATE VC
Sep 2021
$60m
SERIES C
Total funding: $97.6m
Company benefits
- 2 Weeks a Year of Office Closure
- 16 Weeks of Parental Leave
- Wellness Reimbursements
- Option Grants
- Home Office Reimbursements
- Professional Development
- Medical, Dental & Vision
- Choose Where You Work
Company HQ
Downtown Crossing, Boston, MA
Leadership
Aaron Feuer
(CEO & Co-Founder)Experience as a Legal Assistant for Bet Tzedek Legal Services, and was a Tour Guide for Yale University from 2010 to 2013.
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