Senior Performance Marketing Manager, Upstart

• Bachelor’s degree or equivalent practical experience
• 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
• Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
• Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
• Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)

Desirable

• As the Senior Performance Marketing Manager, Direct Mail and Offline Growth, you will own one of Upstart’s most impactful acquisition channels end-to-end, with a primary focus on our Home Equity Line of Credit (HELOC) product
• This is one of the company’s fastest-growing and most strategically important offerings
• You will define channel strategy, optimize targeting and creative, and lead execution to drive efficient, incremental growth
• This role offers significant ownership, including P&L responsibility, and the opportunity to solve complex, high-impact problems in partnership with cross-functional teams
• Own end-to-end Direct Mail strategy and execution for HELOC, including audience targeting, creative development, testing, and campaign operations
• Build our broader offline growth channels (OOH, linear TV, and brand testing)
• Manage and optimize millions in annual spend, with accountability for ROI and incremental business impact
• Partner with Machine Learning and Data Science teams to develop and refine targeting models that improve customer acquisition efficiency
• Design and execute rigorous testing frameworks (e.g., incrementality, geo-lift, A/B testing) to evaluate performance and inform strategy
• Analyze campaign and customer data to generate insights and translate findings into actionable growth opportunities
• Develop new playbooks to reach and convert underserved or underperforming customer segments, including emerging HELOC use cases
• Collaborate cross-functionally with Product, Engineering, Analytics, and Creative to scale channel performance and influence roadmap decisions
• Communicate strategy, performance, and insights to leadership, connecting channel outcomes to broader business goals