Senior B2B2C Marketing Manager, Health-eCommerce
$110-140k
+ Discretionary Annual Bonus Eligibility: Up to 15%
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$110-140k
+ Discretionary Annual Bonus Eligibility: Up to 15%
101-200 employees
Company mission
To improve consumers' health and maximize their health savings through qualified shopping and education.
Role
Who you are
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 6+ years of integrated marketing experience, with a proven track record in B2B2C marketing within e-commerce, health, wellness, or consumer goods industries
- Expertise in digital marketing (email marketing, content marketing, etc.), with a strong understanding of e-commerce strategies and tools
- Proven ability to manage and optimize omnichannel campaigns and generate meaningful, measurable results
- Strong analytical skills with experience in data-driven decision-making, customer segmentation, and campaign optimization
- Excellent project management skills, with the ability to prioritize multiple initiatives, meet deadlines, and work collaboratively in a fast-paced environment
- Excellent communication skills, both written and verbal, with the ability to influence stakeholders and align teams around common goals
- Must be able to work EST hours
What the job involves
- As the Senior B2B2C Marketing Manager, you will develop and execute integrated marketing strategies aimed at driving growth for FSA Store and HSA Store, particularly through B2B2C channels
- You’ll be responsible for optimizing customer acquisition and retention strategies for both our business partners (B2B) and end consumers (B2C), all while educating and empowering consumers to make the most of their healthcare and wellness benefits
- The ideal candidate is a creative, data-driven marketer with experience in integrated marketing across digital channels
- Reporting to the Director of Marketing, this position requires a leader who will work closely with cross-functional teams—including sales, sales enablement, and sales operations—to align marketing efforts and deliver measurable results
- Lead integrated marketing initiatives across all brands to drive customer acquisition, brand awareness, and retention, using both B2B and B2B2C strategies
- Develop comprehensive marketing plans that include clear objectives, tactics, timelines, and KPIs for B2B partner engagement, B2B2C customer acquisition, and e-commerce growth
- Optimize campaigns, conversion rates and retention efforts by leveraging data and analytics to improve customer acquisition, product adoption, and lifetime value
- Develop and execute brand content strategies that drive consumer engagement and acquisition related to FSA/HSA benefits and flexible spending
- Collaborate with creative teams to produce marketing materials such as landing pages, email packages, educational content, digital banners, one pagers, and such—ensuring consistency in messaging and voice across all channels
- Cultivate and manage relationships with the Sales team and external partners by being the go to partner between marketing and sales
- Develop and execute joint campaigns with partners to drive consumer engagement and expand product offerings, ensuring alignment on campaign goals, messaging, and performance metrics
- Provide sales teams with the marketing support and collateral they need to engage B2B partners and drive business development
- Use data and analytics to monitor campaign performance and generate insights that optimize strategy across B2B and B2C channels
- Track KPIs related to campaign effectiveness, including customer acquisition cost (CAC), return on investment (ROI), customer lifetime value (CLTV), and conversion rates, providing regular reports to leadership
- Continuously improve the customer experience and marketing ROI through A/B testing, customer segmentation, and personalization tactics
Our take
Health-eCommerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-eCommerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company benefits
- Dental Insurance
- Medical Insurance
- Vision Insurance
- HSA w/ Employer Contribution
- FSA
- Long-Term Disability
- Short-Term Disability
- Life Insurance
- Wellness Program
- Mental Health Benefit
- Fitness Subsidies
- Virtual Fitness Classes
- Paid Family Leave
- Family Support Resources
- Work From Home Stipend
- Unlimited PTO
- 401K W/ Company Matching
- Performance Bonus
- Commuter Benefits Program
- Happy Hours
- Company Outings
- Snacks
- Some Meals Provided
- Lunch & Learns
Company HQ
Garment District, New York, NY
Leadership
Preston Farrington
(CEO)Previoulsy CFO at the company, CFO and COO at 1A Auto, and CFO at Commercial Water Distributing.
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