Senior SEO Manager, Tourlane
DACH
+ ESOP
2-3 days a week in office
Tailor-made travel experiences
Be an early applicant
Tailor-made travel experiences
501-1000 employees
Be an early applicant
+ ESOP
2-3 days a week in office
501-1000 employees
Company mission
To become the leading tour provider for customized multi-day trips.
Role
Who you are
- Proven track record and experience in online marketing with a focus on content marketing and/or SEO
- A great understanding of on-page and off-page SEO best practices
- Strong project management skills with the ability to juggle multiple projects and priorities in parallel
- A strong understanding of user behavior and search patterns within the DACH market, with the ability to leverage insights to optimize both search and landing page performance in order to drive results
- Data driven mindset. Able to use data to track and measure impact
- Strong communication skills. Fluency in German and English
What the job involves
- Our ambition is to revolutionize the travel industry and we’re currently looking for a (Senior) SEO Manager DACH to join our team
- This role will be pivotal in contributing to our growth and profitability ambitions by bringing the impact of Organic Search to the next level and increasing the channel’s contribution to our revenue
- Research and identify new content and marketing opportunities within the DACH market through competitor analysis, keyword research, website and content auditing, and customer insights
- Take ownership of developing and delivering the local SEO strategy in order to drive new customer acquisitions. Leading the on- and off-page content strategy and working closely together with both internal and external content specialists to deliver high quality content
- Monitor site performance & fix site issues and bugs as they appear and stay up to date with (search) industry trends
- Support our off-page SEO / link building efforts and help to develop effective outreach tactics to ensure Tourlane coverage in the German, Austrian and Swiss media
- Help drive continuous improvement of landing pages through Conversion Rate Optimization (CRO) initiatives, including A/B testing, to enhance user engagement and maximize lead generation across our domains
Our take
In-person travel agents have been hit hard in recent years, meaning many people are losing out on top-tier service when it comes to planning their vacations. Tourlane solves this problem by offering customers the full travel agent experience online.
The company plans and books multi-day trips for individuals and small groups, and has maintained a laser-sharp focus on customer-centric service. This approach has worked well for the company, which is now backed by a number of high-profile entrepreneurs within the travel industry, including the founders of Trivago and Airbnb. The funding and credibility these backers have provided have allowed Tourlane to invest heavily in its technology, ensuring customers have more flexibility in their travel arrangements.
Since receiving substantial funding in 2020, the company has remained steadfast on its course. The financial boost has given the company a strong foundation, and now, its focus is on maintaining momentum and scaling effectively as it navigates the evolving landscape of its industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
78% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$20m
SERIES C
May 2019
$47m
SERIES C
Total funding: $101m
Company benefits
- Inclusive environment: bring your whole self!
- Learning & development
- Multiple offerings for mental health wellbeing
- Flexibility to work remotely from almost any country
- Hybrid working model and office in the heart of Berlin
- Fresh fruits, muesli & drinks in the office
- We love having dogs in the office
Company values
- We love travel
- Take the call
- Set foot on Mars
- Be the customer
- Act humble & respectful
Company HQ
Kreuzberg, Berlin, BE
Articles
Leadership
Julian Weselek
(CEO)Previously worked as Senior Global Venture Development at Rocket Internet SE.
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