Senior CRM & Lifecycle Marketer, BloomReach
Plus Restricted Stock Units and a company performance bonus
Helps companies improve customer experience
Job no longer available
Helps companies improve customer experience
501-1000 employees
Job no longer available
Plus Restricted Stock Units and a company performance bonus
501-1000 employees
Company mission
Bloomreach's mission is to power magical and measurable digital experiences for people and enterprises around the world.
Role
Who you are
- Professional — experience in powerful customer journeys, and marketing automation expertise in Hubspot
- Personal — motivated “can-do” individual, fluent in English and able to work independently as well as part of a team
- 4+ years experience in CRM/Lifecycle/Email Marketing, including proficiency in Hubspot
- Experience in designing and implementing complex strategies across large databases
- Demonstrated results in improving conversion rates, email engagement, user onboarding & adoption
- Experience with email marketing deliverability, database hygiene and compliance
- Creative, detail-oriented and a highly-motivated professional who should be self-driven, be able to work independently as well as part of a team
- A mindset for testing - on the lookout for new ways to improve engagement and optimize performance
- Strong analytical skills - you’ll know your way around numbers and be able to make assessments of performance and subsequent recommendations
- Fluency in English and exceptional communication skills
What the job involves
- Become a Senior CRM & Lifecycle Marketer for Bloomreach! Help us to design and implement a lifecycle marketing strategy, designed to nurture companies in the e-commerce space through our customer journey
- You’ll be creating strategies to improve the buyer journey, educate and inspire marketers, merchandisers and e-commerce experts as they look to drive faster business growth and personalize e-commerce experiences
- Based in the UK, you’ll be working from our London office or from home on a full-time basis, you’ll become a core part of the Marketing team
- As the Senior CRM and Lifecycle Marketer, you’ll oversee our marketing automation and will have a significant impact in defining our lifecycle marketing strategy
- You’ll design powerful email campaigns based on where a prospect or customer currently is within the customer journey
- You’ll help to engage our partners, turn prospects into customers, and customers into advocates, whilst optimizing our marketing workflows and automation to streamline processes and improve efficiency
- As a tech-savvy marketer, you will fully immerse yourself in data, draw insight from analysis, and then develop compelling recommendations
- Ownership of Bloomreach’s global CRM and lifecycle marketing strategy, to nurture prospect accounts through the marketing and sales funnel, support customer expansion and engage partner ecosystem
- Lead CRM strategies to optimize the buying experience and customer journey
- Increase reach and efficiency of customer communications to improve onboarding and adoption
- Oversee our marketing automation platform (Hubspot), processes and documentation
- Implement advanced segmentation strategies to ensure the most relevant content is always reaching the right audience
- Collaborate with cross-functional teams (e.g. content & design, product marketing, brand & field marketers, customer facing teams) to ensure streamlined and effective marketing communications
- Proactively analyze performance, gain insights through an A/B and multivariate testing strategy and optimize as you go
- In 30 days, you will understand the existing buyer journey and have audited our marketing automation set up
- In 90 days, you will have defined and launched your lifecycle marketing strategy
- In 180 days, you will have gathered insights on how to engage & move marketing contacts through different stages of the buyer journey, and will have optimized marketing automation workflows for better efficiency
Salary benchmarks
Our take
Bloomreach believes that velocity comes from the ability to adapt quickly to the next touch points, channels, and expectations. They designed their AI-driven search and merchandising tools (brSM), next-gen content management system (brXM), and digital experience platform (brX) to be the most flexible on the market.
Bloomreach's aim is to solve everyday frustrations for marketers, developers, and eCommerce professionals, as well as the deeper technology issues sitting at a company's digital core, so that businesses can deliver a fantastic digital experience to every visitor.
Recognised by leading analyst firms, Bloomreach is a Leader in the Gartner Magic Quadrant for Web Content Management (WCM), a Strong Performer in the Forrester Wave for WCM, and a Visionary in the Gartner Magic Quadrant for Digital Experience Platforms (DXP).
Bloomreach has hundreds of large and medium enterprise customers, including Neiman Marcus, Staples, REI, Mailchimp, FC Bayern München, and the UK’s NHS Digital. In early 2023, it further exemplified its savvy approach to marketing by integrating ChatGPT capabilities into its Bloomreach Engagement platform. This expansion of ML/AI solutions will help Bloomreach's clients in their campaign scaling and customer reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2022
$175m
GROWTH EQUITY VC
Jan 2021
$150m
GROWTH EQUITY VC
Total funding: $422m
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- Commuter benefits
- Personal pension contribution by Bloomreach
- MyEva - online financial expert tool at your disposal
- Access to Private Hospitals with reduced wait times
- Income protection in case of long-term illness or injury
Company HQ
Mountain View, CA
Leadership
Raj De Datta
(CEO)Started his career working as an Analyst at investment bank Lazard. Previously worked as a Director of Product Marketing at Cisco
Share this job