Content & Product Marketing Manager, Pulley

• Bring 8+years of content or product marketing experience in a B2B SaaS environment
• Track record of creating content that measurably increased audience engagement
• Creative, undeterred by ambiguity, and excited to find the right problems to solve
• Curious and adept at learning new tools to make content production more efficient. Display a bias towards action, independence, and ownership — but thrive in collaborative environments and consider cross-functional work a “must-have” in a next role

Desirable

• We’re looking to bring on our first Content & Product Marketing Manager to refine Pulley’s messaging and create content that drives brand awareness, generates demand, and differentiates Pulley in the market
• You’ll be the second marketer on the team and will own:
• Content & Product Marketing Strategy: Take Pulley’s content and PMM efforts from their early stages and create a world-class storytelling function within the company
• Develop a deep understanding of our audiences and build the messaging, content calendar, and product positioning to engage them
• Ensure Content & PMM goals are aligned with company-level objectives and timelines
• Full-Funnel Content Creation: Plan and produce content that positions our company as an industry leader and drives demand for Pulley’s product
• This includes writing for traditional content formats like blog posts, guides, and case studies, but also creating videos, tools and templates, interactive demos, and presentations for industry events
• Product Positioning & Messaging: Craft compelling product narratives that resonate with our target audience
• Own the creation and refinement of product messaging, ensuring consistency across all channels including the website, email, sales content, etc
• Product Launches: Develop and execute strategies for new product launches and feature updates
• Collaborate with product, sales, and customer success teams to ensure smooth execution and hit shared launch targets
• Market & Customer Insights: Conduct market research and gather customer insights to inform product development and marketing strategies
• Own competitive positioning and develop content and programs to reinforce Pulley’s leadership in the market