Marketing Manager, Staffbase
CA$86-102k
+ Equity
Employee communications platform
Be an early applicant
Employee communications platform
501-1000 employees
Be an early applicant
CA$86-102k
+ Equity
501-1000 employees
Company mission
To empower communicators worldwide.
Role
Who you are
- 5+ years of B2B marketing experience in high-growth tech. You know how to thrive with limited direction
- A hands-on individual contributor who can build from 0 to 1 and adapt to changing priorities
- Deep expertise with 6sense/Demandbase, Clay, HubSpot, Salesforce, and Gong
- Professional fluency in Spanish is required to lead our LATAM expansion
- Ability to focus on high-impact revenue drivers rather than "busy work."
- Exceptional presentation skills and the ability to build trust across Sales and Marketing leadership
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- Staffbase is looking for a high-growth Marketing Manager to play a defining role in scaling our Americas (NA & LATAM) regions
- We aren’t looking for a "marketing manager" in the traditional sense; we need a Regional Growth Architect who can drive growth in our core engine, while defining new frontiers
- You are a high-velocity executioner who can jump into any digital or campaign marketing activation and run with it. From building lists to launching multi-channel campaigns, you pair marketing execution and strategy to drive results
- Alongside driving growth in our core engine, you will have strategic ownership of two critical expansion frontiers: the "0 to 1" journey of our LATAM market and the evolution of our Partner Marketing strategy
- This is a "Player-Coach" role where you will work with leadership to set the vision, while also executing campaigns, managing translations, and building the network
- You are the key counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goals required to hit revenue targets. This role doesn’t “do marketing activity”; it delivers business value
- Be endlessly curious, diving deep to understand our product, our market, and our buyer in order to execute strategically
- Convert global campaigns into relevant, value-led regional accelerators of pipeline. This role is for a proactive, results-obsessed marketer who knows how to activate data to win market share
- Design and execute 1:1 and 1:few ABM plays for "Must-Win" accounts, utilizing personalized content and our "Power Stack" (6sense, Clay, Gong, Salesforce) to identify intent and drive pipeline in key segments
- Serve as the connective tissue between regional sales managers, SDRs, and corporate growth functions—translating global strategy into local action and delivering best-in-class service to internal partners
- Leverage intent signals (6sense/Demandbase) to identify accounts in an active buying cycle, deploying rapid-response campaigns to capture interest before the competition
- Ensure synergy with Sales and SDRs, owning end-to-end pipeline generation and ensuring 100% follow-up on campaign leads and alignment to outbound messaging
- Partner with our Head of LATAM Region to deliver the emerging marketing efforts in LATAM, adapting global and North American campaigns to resonate with the specific cultural and business nuances of LATAM
- Dive deep into the market, working with sales leadership to align on product market fit, key messages, and marketing strategies
- Work on strategy, and own the execution. You will own the localized social media presence, build regional target lists and key plays, and lead the end-to-end execution of digital events
- Execute Spanish translations and cultural adaptations to ensure our message resonates in-market
- Partner with our Head of Partnerships and Partner Manager to design and deliver a partner marketing strategy for the Americas (NA + LATAM)
- Move from tactical support to strategic growth, identifying which partners can drive the most regional leverage
- Execute the high-touch "Partner-Plays": getting partners on stages, co-hosting VIP dinners, and building co-branded digital content that actually converts
Our take
Staffbase is the first AI-native employee experience platform and it's built to help companies keep their people connected - an employee app, intranet, email, SMS, digital signagfee, and Microsoft 365 integrations - all in one place. With more than 2,000 customers worldwide, including Adidas, Toyota, DHL, and Sephora, Staffbase is helping organisations build stronger, more aligned workplaces.
With teams spread across offices, countries, and time zones, companies need reliable ways to keep everyone informed and engaged. And Staffbase does just that, making communication simpler and more effective for every employee. Its tools, including an AI-powered Staffbase Companion assistant, give people the information they need quickly, so they can work more collaboratively with confidence.
A major leap forward for the company is Employee AI, Staffbase's new foundation for the next era of employee experience. Built on trusted data, governance, adn braod reach, it'sd esigned to make AI genuinely uselful for every employee. Features rolling out through 2025 and 2026 include a mobile-first AI assistant that helps employees complete tasks, hyper-personalised weekly podcasts, smarter content governance that keeps information up to date, and prompt-based tools that help teams create high-quality content faster.
With such strong momentum, industry recognition (like being named a leader in the Gartner Magic Quadrant for three years in a row), and a partnership with Microsoft's Azure OpenAI Service, Staffbase is very much ready for the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$121.6m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $320.7m
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(Co-Founder & CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase in 2014.
Lutz Gerlach
(Co-Founder & COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(Co-Founder & President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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