Product Marketing Manager, Mercury

New Audiences Go-To-Market

$136.6-160.7k

+ Equity (stock options). Salary is dependent on location for US based candidates. Canadian employees (any location): CAD 138,100 - 151,900

SQL

Senior and Expert level

New York

San Francisco Bay Area

Remote from Canada, US

Banking services for startups

Job no longer available

Banking services for startups

501-1000 employees

FintechB2BBankingFinancial Services

Job no longer available

$136.6-160.7k

+ Equity (stock options). Salary is dependent on location for US based candidates. Canadian employees (any location): CAD 138,100 - 151,900

SQL

Senior and Expert level

New York

San Francisco Bay Area

Remote from Canada, US

501-1000 employees

FintechB2BBankingFinancial Services

Company mission

To make scaling tech companies simpler with a personalized banking stack for startups, and power the next generation of companies that will shape the American industry.

Job

Company

Role

Who you are

This candidate should ideally have worked within the technology field, and have experience developing and executing on marketing initiatives that will help build Mercury’s presence and market share within new industries
5+ years experience, with 3+ years of product marketing or solutions marketing experience at a tech company (FinTech a plus but not required)
Consider yourself a marketing generalist. You are as comfortable discussing a social media or email campaign as you are conducting customer research and defining a product’s go-to-market strategy
Pride yourself in being able to influence others and work cross-functionally effectively
Know how to prioritize and create long-form documentation to explain your decisions
Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus)
Be passionate about solving problems for founders and entrepreneurs. You are excited to talk to customers and have experience doing customer research that is turned into actionable strategy and recommendations
Be flexible and have an understanding that in a fast-growing startup like ours, your job might change often. We are looking for someone who embraces and is comfortable with rapid change

What the job involves

We’re looking for a Product Marketing Manager who can take the banking platform we’ve built for startups and put it in the context of different industries, starting with professional services (such as marketing agencies, consulting firms, etc.)
As the Product Marketing Manager of New Audiences GTM, you will be responsible for managing and executing marketing campaigns to support our growth goals in new verticals
You will be an expert in understanding and engaging with the needs of our target customers and will have a deep understanding of their unique goals and challenges
You’ll assess and determine which segments of a broad market we will go after, and execute on that plan. While this role won’t be heavily focused on new product development, you’ll champion the development of new features to meet your audiences’ needs and roll up your sleeves to lead a product launch when necessary
Deeply understand our target customers and the competitive landscape. Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it
Own positioning, audience segmentation, key value propositions, and channel strategy for the professional services audience
Build strong relationships across marketing and sales teams to develop advertising, landing pages, public relations outreach, emails campaigns, case studies, and social posts relating to your audiences and products
Test, learn, and iterate – it is early days for us and we are open-minded to what the “best” strategy or process will be
Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires
Relentlessly measure success to ensure we’re working on the most important things and pivot when necessary
When applicable, partner with engineering, design, marketing, and business teams to develop and execute GTM plans to launch new products and support continual adoption and awareness of existing ones

Our take

Frustrated by the archaic, fee-laden banking services offered to entrepreneurs, the founders of Mercury set out to create a better solution. They envisioned a platform that was dynamic, tech-driven, and free from unnecessary fees.

Mercury delivers on this vision by automating business payment processes, offering FDIC-insured accounts, and providing full API access, empowering entrepreneurs with greater control and efficiency. This approach stands in stark contrast to traditional startup banking, which often burdens young businesses with high fees and limited functionality.

By prioritizing user experience and offering a free service tier, Mercury has attracted over 100,000 businesses and achieved a $1B valuation in 2021. As a rising unicorn in the stagnant world of startup banking, mercury is poised for continued growth, constantly adding new features and expanding its team to further disrupt the industry.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

50% employee growth in 12 months

Glassdoor (4.5)

Trustpilot (4.2)

Company

Funding (last 2 of 5 rounds)

Mar 2025

$300m

SERIES C

Jul 2021

$120m

SERIES B

Total funding: $450.9m

Company benefits

Health, dental, & vision
12+ weeks of paid parental leave
$600 USD custom WFH equipment setup
Unlimited vacation policy (with a mandatory minimum)
Retirement matching up to 4% of base salary (401k/RRSP)
Paid 6-week sabbatical after the 5-year mark
Annual $1K USD learning & development budget
Unlimited book budget
Weekly $100 USD food budget
Monthly $100 USD wellness budget
Monthly $50 USD cellphone reimbursement
Pet-friendly offices with free tea & lunch

Company HQ

SoMa, San Francisco, CA

Leadership

Jason Zhang

(COO)

Studied Biology at Stanford before spending over 4 years at Heyzap in Business Development.

Immad Akhund

(CEO)

Graduated from the University of Cambridge, then worked as a Software Developer at Aquila and Bloomberg. Also founded Clickpass and Heyzap, and was a Part-time Partner at Y Combinator.

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