Senior Digital/Lifecycle Marketing Manager, Amazon

• You will be a self-starter who thrives in a fast-paced environment and is motivated by delivering tangible business results
• Experience managing teams
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Proven experience in managing and optimizing paid media campaigns across multiple digital channels (Google Ads, Meta, TikTok etc.)
• And experience working with Braze email marketing platform, with a deep understanding of lifecycle marketing, automated flows, and A/B testing strategies

Desirable

• Overview: Blink, a smart home security brand within Amazon Devices, is seeking a data-driven and customer-obsessed Digital/Lifecycle Marketing Manager to lead and execute innovative marketing campaigns in the EUK region
• In this pivotal role, you will be responsible for driving growth through digital marketing, with a strong focus on email marketing, promotions, subscriptions, and managing performance-based campaigns
• You will have ownership of the customer lifecycle, from activation to retention, leveraging paid marketing channels and optimizing subscription-driven initiatives
• As part of the Blink/Ring marketing team, this role will work cross-functionally with product, business development, creative, and engineering teams to develop, execute, and scale campaigns that drive customer engagement, acquisition, and revenue
• This is an exciting opportunity to own high-impact marketing programs and shape Blink’s digital marketing strategy in the EUK market
• Digital Marketing & Promotions: Lead the execution of comprehensive digital marketing strategies, including managing paid media campaigns across Google, Meta, and other platforms
• You will also oversee promotional campaigns (ex., seasonal and evergreen) that drive customer acquisition and subscription growth
• Lifecycle Campaign Management: Own and execute CRM marketing campaigns, including automated flows, app banners and promotional emails, with a strong focus on subscriptions
• This includes managing customer segmentation, and email content strategy to maximize activation, engagement, and conversion
• Agency & Vendor Management: Manage relationships with paid marketing agencies, ensuring campaigns are optimized for performance and align with overall marketing objectives
• Collaborate with external partners to ensure timely execution of digital marketing campaigns and strategic initiatives
• You will develop briefs to scale and force multiply
• Performance Reporting & Optimization: Regularly analyze campaign performance metrics, including CTR, open rates, revenue lift, engagement, and ROI
• Use data insights to optimize future campaigns and provide actionable recommendations to leadership
• Testing & Experimentation: Develop and implement a robust A/B testing strategy for both email and paid media channels to continually improve performance
• Experiment with different messaging, targeting, and creative approaches to enhance overall campaign effectiveness
• Cross-Functional Collaboration: Work closely with stakeholders across marketing and country leads, product, content, design, and business development teams to ensure alignment on campaign objectives, promotional schedules, and product launches
• Collaborate with developers and other key teams to build customer journeys and email flows that support business goals
• Customer Segmentation & Growth Strategy: Analyze customer cohorts and behaviors to develop targeted marketing strategies that drive customer acquisition, retention, and subscription growth
• Leverage customer insights to refine and optimize lifecycle marketing programs
• Strategic Planning: Develop and execute an annual digital marketing plan, aligning with key growth initiatives and business objectives
• Maintain a project schedule and provide regular updates to leadership on progress and performance
• Industry Trends & Best Practices: Stay up-to-date with the latest trends in digital marketing, email marketing, and e-commerce to ensure Blink remains at the forefront of innovative marketing strategies
• Proactively recommend new tactics and tools to improve performance and customer experience
• This role will primarily focus on driving digital marketing campaigns and managing lifecycle initiatives across the EUK market
• You will bring a balance of creativity and data-driven decision-making to enhance the customer journey and grow Blink’s customer base
• Your ability to create and execute campaigns, work cross-functionally, and optimize marketing strategies based on data and performance will be key to your success